Dr. Hellen Oritsejafor, wife of the founder of Word of Life Bible Church and former President of the Pentecostal Fellowship of Nigeria, Ayodele Oritsejafor, has launched a book explaining effective ways of sustaining business in a Covid-19 burdened economy. She launched the book at the weekend in Warri, Delta State. In the book, Dr. Oritsejafor who is also a cleric, took time to highlight the strategies required for any business to succeed in an economy buffeted by the coronavirus pandemic.
There is no doubt that many economies are currently suffering huge downturn due to the ravaging effects of the Covid-19 pandemic on all business categories. Many lives have been truncated; businesses put on hold even as the world is still grappling with the unsettling issue of the novel coronavirus.
A survey conducted to explore the impact of the virus on more than 3,000 small businesses between March 28th and July 2020, led to the following discoveries:
i) There were mass layoffs and closures few weeks into the crisis. ii)The risk of closure was negatively associated with the expected length of the crisis. iii) Many small businesses are financially fragile.
The book therefore holds significance for small, medium and large-scale enterprises and specifically focuses on strategies built around the following six sub-headings:
Work your Process and be Strategic
Creating a Powerful Ecosystem Strategy to Sustain Competitiveness
The Place of Technology
Adopt Customer Centric Strategy for your Business
Business Diversification
Recession-proof businesses that you can invest in during the pandemic
The literary work also embodies steps critical to self-actualization in any sphere of life, thus, helping readers to discover their passion and effectively work towards attainment of set goals.
The author has disclosed that 50% of the proceeds from the sales of the book will be invested to help mitigate the effects of COVID-19 on small and medium scale enterprises.
She is also willing to provide mentorship to business owners who seek such service
The book can be purchased through the following platforms: Amazon, Kindle, Eagle Strength Bookshop in Delta State (07064287043), Roving Heights Bookshop (09092158968) and Patabah Bookshop (08091025092) in Lagos State respectively.
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator and a recipient of the D9112 Superstar Icon Award, who writes ruthlessly about pop culture, religion, politics and entertainment.
