Brands & Marketing

Nigerian Idol Showstopper Edition lit up Africa Magic as top five contestants delivered thrilling performances, with Bigi as the refreshing...

WPP Media wins KFC Vietnam media account, securing planning, buying, and analytics duties after a competitive pitch in the fast-growing...

LG smart refrigerator innovation delivers freshness, health, and convenience with AI-powered features that elevate home living and food care LG...

PalmPay and Glo launch new recharge bonanza campaign offering prizes, cashback, and bonuses to users who buy Glo airtime or...

PepsiCo adopts fast-paced, in-house marketing model inspired by VaynerMedia to boost cultural relevance and real-time engagement on social media PepsiCo...

Wilmar International has acquired PZ Cussons’ 50% stake in PZ Wilmar for $70 million, taking full control of Mamador and...

At Cannes Lions 2025, Nigerian agencies look to build on past wins with bold campaigns, fresh insights, and rising young...

Nigerian Idol Season 10's "The Year I Was Born" themed show saw Purp, Brammy, Kristopher, Lawrence, Mikki, and Raymu advance...

Akabanga Lagos has acquired Akabanga 4U Limited, becoming the sole distributor of Akabanga Chili Oil in Nigeria, marking a major...

Crypto startup Cardex has launched a new payroll platform in Nigeria, simplifying how freelancers and Web3 workers receive and spend...