Brands & Marketing
‘Reacting to changes’ Alibaba cuts marketing spend, reports first flat revenue growth
After reporting flat revenue growth (as a public business) for the second quarter of its fiscal year, Alibaba, the world’s...
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‘I’m happy’ X3M Ideas expands creative frontiers in Africa, Middle East
As part of its efforts in recording a remarkable decade of growth, Africa’s creative genius and Nigeria’s leading creative agency,...
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‘Sosa Fruit Drink’ Rite Foods expands product portfolio with new fruit drink
In its commitment to producing quality and refreshing products that appeal to consumers’ tastes, preferences and utmost satisfaction, Rite Foods...
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‘Durability test’ Mouka unveils novel technology in furtherance of its quality mandate
As a company which prides itself in investing in Research and Development (R&D), Mouka recently equipped its world-class laboratory with...
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‘Dissecting relevance’ P+ Measurement Services to host EvaluatePR 20th Edition
Nigeria’s foremost Media Intelligence agency, P+ Measurement Services is set to host its quarterly edition of EvaluatePR, as it welcomes all...
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‘Beer war’ International Breweries loses to Guinness Nigeria as second largest brewer
Guinness Nigeria Plc has overtaken International Breweries Plc as the second-largest Brewer quoted on the Nigerian Exchange based on the...
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‘Exemplary conduct’ Rite Foods celebrates Father’s Day with unique family brands
As a consumer-centric company, Rite Foods Limited, the market leader in Nigeria's food and beverage sector, marks this year's Father's...
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‘The Marketing Conclave’ Marketers urged to rethink strategy at First Katalyst anniversary
The stakeholders in Nigerian marketing terrain have been urged to rethink and put the customer at the centre of their...
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‘Brand Tyson 2.0’ Mike Tyson’s cannabis marketer talks direct-to-consumer on weed sales
Mike Tyson’s new cannabis brand, Tyson 2.0, has appointed its first chief marketing officer, Jackie Guarini. She has plans to...
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‘Fair compensation’ Victoria Secret pays $8.3mln settlement to sacked workers
Over a thousand sacked Thai garment workers who made bras at a factory supplying lingerie giant Victoria's Secret have received...
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