Chocolate City Music engaged in the 2025 SMC Music Conference, discussing AI’s impact on creativity, audience insights, and monetization while showcasing artists, emphasizing proactive AI adoption in the industry

[dropcap]C[/dropcap]hocolate City Music recently participated in the 2025 SMC Music Conference, hosted by the School of Media and Communication at Lagos Business School.

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The event, themed “Empowering Creatives – Leveraging AI for Growth, Opportunities, and Sustainability in the Industry,” convened key players from media, technology, and entertainment to delve into how artificial intelligence is shaping the future of the creative sector.

Moyosore Olumodeji, Head of Growth and Marketing at Chocolate City Music, contributed to the panel discussion titled “AI and Creative Education – Public and Private Sector Efforts in Developing Future Talents.”

During the session, Olumodeji highlighted the evolving stages of AI adoption within the creative industry, from understanding its fundamentals to practical application and, eventually, the creation of AI-driven tools and platforms.

He emphasized the critical importance of prompt engineering and access to both structured and unstructured data, underscoring how AI is significantly enhancing audience insights, trend prediction, and the delivery of hyper-personalized content.

According to Olumodeji, AI is not merely reshaping the creative process but also opening new frontiers in monetization, adaptive experiences, and cross-cultural reach.

The creative industry must move from being reactive to proactive, using AI to refine sound, anticipate feedback, and drive cultural moments with greater precision and impact.

“The creative industry must move from being reactive to proactive,” he noted, advocating for the use of AI to refine sound, anticipate feedback, and drive cultural moments with greater precision and impact.

The conference also featured an engaging Chocolate City Music exhibition booth, which allowed attendees to scan QR codes for direct access to its artist catalogue and music streams.

Visitors actively connected with representatives to learn more about current projects and explore pathways to join the wider creative community.

An experiential “Spin the Wheel” game provided a fun and interactive way for attendees to engage, answer Chocolate City-related trivia, and win branded gifts.

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Reflecting on the experience, Ifeyinwa Anyadiegwu, Head of Business and Legal at Chocolate City Music, remarked, “The SMC Music Conference was an outstanding platform for innovation and industry dialogue. The level of engagement at the exhibition booth was particularly encouraging — it was inspiring to witness so many young creatives eager to connect, learn, and be part of the evolving music ecosystem.”