In commemoration of International Women’s Day, Dentsu Agyle Nigeria, a leading integrated marketing, media buying/investment, entertainment and production agency, is proud to organise a business masterclass and symposium exclusively for female students at the University of Lagos.

Themed Women Leading Change: Empowering the Next Generation of Marketing and Creative Mavericks, the masterclass will be held on Friday, April 12, 2024, at 08.30 am at the Theatre Hall located in the Department of Creative Arts (near the Faculty of Social Sciences).

The Chief Operating Officer of Dentsu Agyle Nigeria, Marian Ogaziechi, in a statement to celebrate the 2024 International Women’s Day, noted that selected female students would also be supported with N2 million business grant at the symposium.

According to her, this is part of the company’s Corporate Social Responsibility aimed at empowering female undergraduate and postgraduate students in Mass Communication, Creative Arts, and others interested in marketing communications.

“This masterclass aims to inspire and equip the next generation of female marketing leaders by providing them with valuable industry knowledge and fostering their professional growth.

“We are passionate about investing in the future of our industry. This masterclass is an opportunity for us to share our expertise and empower young female minds with the knowledge and skills they need to thrive in the ever-evolving world of marketing and communications,” she said.

On her part, the Project Manager, Ifeoma Uzor, assured that attendees would gain insights from accomplished female leaders, exploring topical and self-development topics.

She said erudite and experienced speakers would explore topics centred on breaking navigating gender stereotypes and fostering self-belief in the workplace, crafting a strong professional identity while building a successful career path, developing essential skills and strategies to excel in the marketing and advertising industry, and building connections with industry professionals and gaining valuable guidance from female leaders.

Uzor, who is a Media Buying Deputy Manager at D’Agyle, said, “On International Women’s Day, we are committed to empowering and uplifting the next generation of female leaders in marketing and advertising.

“This masterclass is a testament to our dedication to fostering diversity and inclusion within our industry. We believe that by providing young women with the necessary tools and support, we can help them achieve their full potential and break barriers in their chosen fields.”

Also, the Project Mobilisation Officer, Oladunni Akinola, said that Dentsu Agyle would also be interested in giving internship opportunities to outstanding students.

“We want to help female students excel and give them the opportunities to be leaders in the industry. The masterclass is open to university students from all disciplines with an interest in marketing, communications, and business. Space is limited, so interested students are encouraged to register early at https://dentsuagyle.com/.

Dentsu is a full-service agency offering specialist media services, integrated communication planning, full creative services, production, content development and aggregation, search, and performance marketing; social/community management, data planning and implementation as well as effective location service, planning and execution in 160 markets around the world.

DENTSU AGYLE is a part of Dentsu – responsible for media innovation, buying and investment by harnessing technology, insight, and creative thinking.

Source: brandcom.ng