In recognition of its performance in setting standards of excellence in executed brand strategy, experiential marketing, digital integration, product development and integrated experience, GDM Group, Nigeria’s leading marketing and media technology company, renowned for bespoke service offerings ranging from marketing tech solutions, big data management and 360 integrated marketing services, has bagged five awards at the EXMAN 10th anniversary awards and Gala night held in Lagos on Sunday.
GDM Group clinched Silver in the Best Merchandising Solution Modern Trade category; Bronze in the Best Event (B2C) Category; Bronze in the Best Shopper Activation Open Market category; Silver in the Best Use of Actionable Data and Insights category, and Gold in the Best Use of Digital in an Activation.
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EXMAN is the Experiential Marketers Association of Nigeria, a sectoral trade body for forward-looking experiential marketing communications agencies, which exists to support, promote and defend the interests of over 45 member agencies, with total billing of over thirty billion naira through comprehensive core services and platforms.
Victor Afolabi, Founder and Chief Executive Officer of GDM Group and Hazon Holdings stated that the award reflects his company’s vision of integrating future thinking as an improved way of doing business and adding value to clients across different sectors in the marketing industry in Nigeria.
“We bring future thinking to the core of marketing with dynamic business models that address the peculiarities of each region we are present in, and drive value for our clients to guarantee maximum ROI” Mr. Afolabi said.
The GDM boss further commended the EXMAN body for serving as a cooperative of the best experiential marketing agencies in Nigeria with the mission to protect, promote and regulate the strategic interest of certified players within the experiential marketing ecosystem.
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In his opening speech, Tunji Adeyinka, the outgoing President of EXMAN, said that the event was organized to appreciate and celebrate the contributions of the professionals in the association for the past 10 years of its existence. The occasion celebrated the achievements of outstanding agencies and individuals whose footprints are indelible in the industry.
Distinguished industry leaders and stakeholders, including Dr Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria, Steve Babaeko, President of AAAN and Chairman of IAA Nigeria; as well as Femi Adelusi, President of the Media Independent Practitioners Association of Nigeria-MIPAN graced the occasion.
Fifteen categories witnessed intense competition among experiential agencies, with GDM Group clinching six awards, for being among agencies that have contributed immensely towards the growth of the industry.
GDM Group, a subsidiary of Hazon Holdings is poised to be the leading African-focused Marketing services provider connecting brands and services with their target market on the continent. It evaluates, revamps, reworks, restructures, recreates and re-birth processes, products and business models to consistently help brands connect, serve and grow their target group by offering marketing operations-led service focused on effective, efficient and measurable ROI.
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator and a recipient of the D9112 Superstar Icon Award, who writes ruthlessly about pop culture, religion, politics and entertainment.
