Guaranty Trust Bank Limited (GTBank), a subsidiary of Guaranty Trust Holding Company Plc (GTCO), has launched its 737 App, a youth-focused digital banking platform designed to make financial services more accessible and convenient for young Nigerians, in Lagos on Wednesday, 11 November 2026.
The new application brings together payment, savings, borrowing and everyday banking services in a mobile platform developed around the financial habits and digital lifestyles of younger customers.
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According to the bank, the launch reflects its broader strategy of developing financial products that respond to how young people work, spend, save and manage their money.
One of the platform’s notable features is its use of customers’ phone numbers as their account numbers, eliminating the need to memorise or repeatedly share conventional bank account details.
The application also provides a free virtual Naira Mastercard, which customers can use to make online payments on international platforms, including Amazon, Netflix, Spotify and AliExpress.
Other features include a Scan to Pay option designed to simplify transfers by removing the need to enter account details manually, savings tools for financial planning, instant loans and payments for airtime, mobile data and utility bills.
Commenting on the launch, GTBank Managing Director, Miriam Olusanya, said the bank recognised the changing relationship younger generations have with money and financial services.
“We recognise that younger generations have an evolving relationship with money and financial services. They are technology-driven, digitally connected and increasingly intentional about how they spend, save and pursue their ambitions,” she said.
Olusanya explained that the bank’s responsibility was to translate these changing behaviours into financial products that fit naturally into customers’ everyday lives.
“The 737 App reflects this commitment, bringing together the convenience, speed and accessibility they expect, while providing the tools to support their financial aspirations and plan for the future,” she added.
She further noted that the launch formed part of GTCO’s wider commitment to developing products and opportunities that make financial services more accessible and rewarding for young people.
The bank’s youth-focused strategy is not entirely new.
Its earlier introduction of GTCrea8 provided young customers with access to banking services and opportunities tailored to their needs.
The 737 App represents another step in that direction, with a stronger emphasis on mobile convenience and the integration of everyday financial activities into a single digital experience.
The launch also comes amid increasing competition among Nigerian financial institutions and fintech companies seeking to attract younger customers through simplified account opening, digital payments, virtual cards and flexible financial services.
As more Nigerians adopt mobile-first financial solutions, traditional banks are increasingly investing in technology to retain existing customers and appeal to a generation that expects banking services to be fast, accessible and available on demand.
For GTBank, the new application offers an opportunity to deepen its engagement with younger customers while extending its digital banking services beyond conventional transactions.
The 737 App is available for download on the Google Play Store and Apple App Store.
The bank said both new and existing customers can complete the digital onboarding process through the application.
However, the long-term success of the platform will depend on its reliability, ease of use, transaction security and the value customers derive from its financial features.
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With its combination of payment services, savings tools, virtual cards and instant credit, GTBank is positioning the 737 App as more than a conventional banking application, seeking to make financial management a more seamless part of everyday life for young Nigerians.
