Imperial Blue whisky sale finalised by Pernod Ricard to Tilaknagar Industries for €412.6m, signalling a major shift in India’s alcoholic beverages market
Imperial Blue whisky sale has been finalised by French drinks giant Pernod Ricard, transferring ownership of the widely consumed brand to India’s Tilaknagar Industries.
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The high-impact deal, valued at €412.6 million ($485.4 million), was confirmed on July 24, bringing to a close weeks of speculation.
Tilaknagar Industries hailed the move as a milestone that fast-tracks its entry into the whisky segment, the largest category in India’s Indian-made foreign liquor (IMFL) space.
The company, which owns Mansion House and Madiraa rum, now controls the third largest whisky brand in India by volume.
Pernod Ricard said the Imperial Blue whisky sale will help it sharpen focus on premiumisation and innovation.
“This decision strengthens our India portfolio and unlocks further profitable growth,” said Jean Touboul, CEO of Pernod Ricard India.
The agreement includes two owned units and a €28 million deferred payment due in four years.
Imperial Blue reported ₹30.67 billion in revenue in the last fiscal year, selling 22.4 million cases.
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Tilaknagar expects the acquisition to scale up its nationwide presence and transform the company into a strong, pan-India brandy and whisky leader.
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Peculiar Adirika is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.
