As the rainy season reaches its peak across Nigeria, Jamara Home has unveiled its “Stay Dry, Shop Fly” campaign, offering customers nationwide discounted prices on a wide range of home appliances, electronics and household essentials.
The promotional campaign, which runs from August 4 to August 24, 2026, is aimed at helping Nigerian families enjoy greater comfort and convenience during a period when households typically spend more time indoors.
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Under the initiative, customers can shop for genuine products across several categories, including televisions, refrigerators, freezers, washing machines, air conditioners, gas cookers, fans and other household essentials sourced from more than 30 leading international brands.
The Jamara Home Stay Dry Shop Fly campaign is designed to make quality home appliances more affordable while meeting the changing needs of consumers during the rainy season.
With increased reliance on household appliances for food preservation, laundry, cooling and home entertainment, the company says the campaign provides an opportunity for shoppers to upgrade their homes at competitive prices.
Speaking on the initiative, Head of Marketing at Jamara Home, Oluwatomi Faniran, said the campaign aligns with the company’s commitment to making quality living more accessible.
“The rainy season changes the way many families live and interact within their homes, making dependable home appliances even more essential. Through our ‘Stay Dry, Shop Fly’ campaign, we’re giving customers access to genuine products from trusted global brands at exceptional prices, helping them create comfortable homes without placing unnecessary pressure on their finances.
“At Jamara Home, our focus has always been on delivering quality, value, and an enjoyable shopping experience for every customer.”
Jamara Home said customers purchasing during the campaign will continue to benefit from manufacturer-backed warranties, genuine products and reliable after-sales support through its nationwide retail network and online shopping platform.
The company encouraged shoppers to visit any of its showrooms across Nigeria or place orders online before the campaign ends on August 24, 2026, to take advantage of the limited-time offers.
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With the rainy season expected to increase demand for reliable household appliances, the campaign seeks to provide consumers with affordable access to products that improve everyday comfort and convenience.
Mariam Balogun is a contributor to Freelanews.com, covering news, business, and public affairs.
