Joeboy viral cover of Ed Sheeran’s Shape of You led to his discovery by Mr Eazi and helped launch his successful music career
Nigerian singer Joeboy has revealed that a viral cover of Ed Sheeran’s hit song played a pivotal role in launching his music career and securing his record deal with Mr Eazi, highlighting the impact of his Joeboy viral cover moment.
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Speaking in an interview with CNN, Joeboy explained that he began his journey without industry connections and relied heavily on social media to showcase his talent.
He noted that covering popular songs was his strategy to gain visibility in a competitive industry.
According to him, one of his Instagram covers of Ed Sheeran’s Shape of You gained significant traction online and quickly went viral.
The widespread attention created an unexpected opportunity that would eventually reshape his career trajectory.
Joeboy said a friend shared the video with several established artistes, including Mr Eazi, whose interest in the performance led to direct communication between both parties.
He added that the viral moment became a turning point, ultimately resulting in him being signed to Mr Eazi through social media.
The development marked his entry into the professional music scene and opened doors for his subsequent growth.
Reflecting on the experience, Joeboy expressed gratitude to Ed Sheeran, acknowledging the role the original song played in his breakthrough.
He also emphasised the unpredictable nature of virality, advising upcoming artistes not to rely solely on chasing online fame.
Joeboy’s early success under emPawa Africa led to the release of popular tracks such as Baby and Beginning.
He has since expanded his career further by establishing his own label, Young Legend, in partnership with Warner Music Africa.
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His story underscores the evolving pathways to success in the digital age, where social media continues to serve as a powerful platform for discovery and opportunity within the global music industry.
