The Experiential Marketers Association of Nigeria (EXMAN) and Lagos Business School (LBS) have unveiled plans for the commencement of the Experiential Marketing Management Programme (EMMP) in May 2024.

The announcement was made during a joint press conference held in Lagos yesterday, attended by members of the press, EXMAN representatives, and key figures from both organizations.

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The EMMP Program aims to provide comprehensive insights into experiential marketing and its pivotal role in brand engagement, growth, and loyalty.

The collaboration between Lagos Business School and EXMAN reflects a shared commitment to promoting transformational change in mindset, fostering collaboration, and inspiring actionable strategies in the field of marketing.

Tolulope Medebem, the National President of EXMAN, expressed the timely nature of the programme, citing the growing need for a deeper understanding of experiential marketing.

“Through this collaboration, EXMAN aims to contribute to building a skilled workforce in the field by offering training and thought leadership,” she said.

Professor Uchenna Uzo, a distinguished marketing expert at Lagos Business School, emphasized the essential nature of experiential marketing for all brands, attributing its significance to creating a sense of belonging among consumers.

Angela Makinwa EXMAN Vice President on the other hand; emphasized on the pressing need of experiential marketing at a time like this, considering the present economic climate when brands need to convince consumers on why they have to buy.

The press conference witnessed the presence of other EXMAN Exco, key stakeholders, and ex-presidents of EXMAN, Tade Adekunle & Tunji Adeyinka who on his part added valuable insights to the discussion.

Endorsed by reputable bodies such as the Advertising Regulatory Commission of Nigeria (ARCON), Accreditation Council for Business Schools and Programs (AACSB), and AMBA-accredited, the EMMP programme opens its registration to marketing practitioners and the public on May 2 & 3.

About Lagos Business School
Lagos Business School (LBS) is a leading institution in business education and executive development in Africa. With a commitment to grooming exceptional leaders, LBS offers innovative programs and impactful research to shape the business landscape.

About EXMAN
The Experiential Marketers Association of Nigeria (EXMAN) is a professional body committed to advancing the practice of experiential marketing in Nigeria. Through education, advocacy, and collaboration, EXMAN aims to elevate the standards of experiential marketing and contribute to the growth of the industry.