• About Us
    • Àtẹ́lẹwọ́ Podcast
  • Contact
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Sitemap
Freelanews
Advertisement
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events
No Result
View All Result
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events
No Result
View All Result
Freelanews
No Result
View All Result
Home Business & Finance Brands & Marketing

‘LLS’ It wasn’t called event planning when I started, Zapphaire boss reveals

Freelanews by Freelanews
June 29, 2020
in Brands & Marketing
0
funke b

A leading event planner in Nigeria and Chief Executive Officer of Zapphaire Events, Funke Bucknor-Obruthe, has revealed that when she started out as far back as 2002, she didn’t have a name for the service she was offering.

Bucknor-Obruthe made this known during a live chat with the Nigerian foremost standup comedian, Gbenga Adeyinka 1st GON, on LaffMattaz Legend Series.

The daughter of the late multi-talented musical legend, Segun Bucknor, stated that after her youth service, she approached the managing director at Tie Communications, an advertising agency where she worked and resigned.

“It was very tough at the time because the idea was new; there was probably only one person into event planning professionally at the time and he was not popular.

“When we started out at the beginning, we also made mistakes in some events we were able to get but we learned going forward. Especially because there was no precedence, so we learn to perfect our acts as we persevere,” Bucknor-Obruthe said.

The lawyer cum celebrity event planner also told Adeyinka, as monitored by Freelanews reporter, that getting people to use and pay for the service was a Herculean task.

“The parents of celebrants were more difficult to convince back then than their kids, especially those abroad returnees. When you asked them to engage you, they would start mentioning their family members that can cook and all that. So it was difficult for people to give us a chance and trusted us.

“But over the years, this has changed and now, you see so many people into the business of what is now known as event planning.” she said.

Bucknor-Obruthe, who revealed that she thought about the precious gemstone, Sapphire, to name her company back then, said the ‘S’ was changed to ‘Z’ and ‘A’ to make the name unique.

“At the beginning, I didnt know it was called event planning. I only spoke to photographer on behalf of a friend, likewise videographer and sign their contracts for them free of charge. Then there was another who I helped organised her wedding.

“It was my cousin that told me, ‘Funke, why don’t you start charging for it?'” There and then, a career was born.

After practising law briefly, Bucknor-Obruthe was employed at the advertisement agency, where she worked for a short period. In 2003, her love for event planning made her start Zapphaire Events, an independent event planning enterprise.

She has since gone on to plan and organise several high-profile events within and outside Nigeria and has won awards and recognition including being featured in CNN’s Inside Africa for planning a Nigerian royal wedding.

Others were the Future Award for “Entrepreneur of the Year” (2006), the Wedding Planner Magazine Award for “Wedding Planner of the Year” (2007), Go2girl Life Achievement Awards (2011), Nigerian Events Awards for Outstanding Contribution to the Events Industry (2012).

freelanews
Freelanews

Freelanews is a potpourri of news, entertainment, business, events and photos. This is no fake news.


Discover more from Freelanews

Subscribe to get the latest posts sent to your email.

Related Posts

FhBfqfRXEAEIOf4
Brands & Marketing

Zenith Bank GMD bows out Friday, wins best CEO award

by Quadri Olaitan
May 28, 2024
advan logo
Brands & Marketing

ADVAN partners SMC on industry dialogue on public-private collaboration, to present paper, May 10

by Quadri Olaitan
April 29, 2024
WPP Media wins KFC Vietnam
Brands

WPP Media wins KFC Vietnam media account after competitive pitch

by Peculiar Adirika
June 24, 2025
111074050 capture.png
Brands & Marketing

Netflix vs others: Big brands battle for Africa’s streaming market share

by Freelanews
March 6, 2020
wimca 20221 photo 1
Brands & Marketing

‘Breaking more biases’ WIMCA 2022 to hold Oct. 7, 8 at Landmark Event Centre, Lagos

by Rtn. Victor Ojelabi
September 26, 2022

Leave a ReplyCancel reply

ADVERTISEMENT

Recent News

WAEC

WAEC introduces computer-based exams to curb malpractice

October 17, 2025
Health Workers

Bayelsa employs more health workers to tackle japa trend

October 17, 2025
FIFA Ranking

Super Eagle rises to 41st in FIFA ranking, 5th in Africa

October 17, 2025
LIFANIMA

Africa’s Best Animators shine bright at LIFANIMA 2025

October 17, 2025

Search

  • Trending
  • Comments
  • Latest
Political persecution in Ogun State

Political persecution in Ogun State: Abiodun moves against Otunba Gbenga Daniel with demolition threats again

August 9, 2025
APC Second-Term Governors

APC: Second-term governors seeking immediate elective post to lose party leadership

October 15, 2025
Abdul-Muiz Olanrewaju Animashaun

Abdul-Muiz Olanrewaju Animashaun remembered with love

September 14, 2025
April Wind Couture

April Wind Couture thrives in Nigeria’s tough economy with bold Ankara vision

September 12, 2025
amoke

‘Meals by Amoke’ We serve traditional dishes in a modern way, Bukoye Fasola reveals

19
Image 2024 03 26 at 120645 AM jpeg

Charles Inojie, Ali Nuhu call on communities to #MakeWeHalla against domestic violence

11
Meran Primary Health Centre Lagos father Meran hospital

Lagos father shares heartbreaking experience at Meran Primary Health Centre (Photos)

4
fls2

‘Disarticulated system’ Gov’t confused about Nigerian education, expert laments

3
WAEC

WAEC introduces computer-based exams to curb malpractice

October 17, 2025
Health Workers

Bayelsa employs more health workers to tackle japa trend

October 17, 2025
FIFA Ranking

Super Eagle rises to 41st in FIFA ranking, 5th in Africa

October 17, 2025
LIFANIMA

Africa’s Best Animators shine bright at LIFANIMA 2025

October 17, 2025
October 2025
MTWTFSS
 12345
6789101112
13141516171819
20212223242526
2728293031 
« Sep    
Freelanews

Freelanews is a Nigerian digital news platform that delivers timely, credible, and engaging stories across politics, business, entertainment, lifestyle, and the creative industry, with a strong focus on promoting innovation, integrity, and inclusivity in storytelling.

Follow Us

  • Facebook
  • TikTok
  • YouTube
  • Instagram

Hot!

WAEC

WAEC introduces computer-based exams to curb malpractice

October 17, 2025
Health Workers

Bayelsa employs more health workers to tackle japa trend

October 17, 2025
No Result
View All Result
  • About Us
  • Contact
  • Advertisement
  • Sitemap

© 2025 Freelanews | by Iretura.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events

© 2025 Freelanews | by Iretura.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.

Discover more from Freelanews

Subscribe now to keep reading and get access to the full archive.

Continue reading