WPP Media wins KFC Vietnam media account, securing planning, buying, and analytics duties after a competitive pitch in the fast-growing Vietnamese market

WPP Media wins KFC Vietnam account following a closely contested pitch that positions the agency as the media partner of record for the iconic fast-food chain in Vietnam.

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The win, which underscores WPP Media’s growing influence in Southeast Asia, sees the agency take on full responsibility for integrated media planning and buying, as well as analytics across the Vietnamese market.

The remit also includes deployment of WPP Media’s in-house Data & Analytics expertise and influencer marketing capabilities through its specialist arm, GOAT.

In a statement announcing the appointment, WPP Media revealed that KFC Vietnam initiated the pitch to find a media partner capable of unlocking the full potential of media as a business growth engine.

The decision to appoint WPP Media, the release noted, was informed by the agency’s “standout strategic approach, strong business understanding, extensive network support, and competitive commercial offering.”

Sibojyoti Chatterjee (Shiv), General Director of KFC Vietnam, said the brand was seeking a partner that could deliver more than surface-level execution.

Winning consumers’ hearts at the speed and scale Vietnam demands calls for more than creativity—it requires the data strength to turn every impression into measurable growth.

“Winning consumers’ hearts at the speed and scale Vietnam demands calls for more than creativity—it requires the data strength to turn every impression into measurable growth,” he said.

“We were looking for a partner that could go beyond execution and truly understand how to use media to drive our category forward. WPP Media demonstrated that in both thinking and team capability.”

Shankar Rajagopal, CEO of WPP Media, Vietnam, added:

“We’re incredibly proud to be partnering with one of Vietnam’s most iconic restaurant brands. KFC is a beloved name with ambitious growth plans, and we look forward to helping them scale through media that is not just effective, but also deeply connected to the Vietnamese consumer.”

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The partnership marks a significant milestone for WPP Media in Vietnam’s highly competitive food and beverage market and reinforces its position as a go-to agency for global brands seeking results-driven media strategy in emerging markets.