Netflix Brazil expansion includes São Paulo office and exclusive streaming of Oscar-nominated “The Secret Agent,” reflecting strategic investment in local content
Netflix has unveiled a major expansion of its operations in Brazil, inaugurating a purpose-built office in São Paulo and securing exclusive Brazilian streaming rights for the Oscar-nominated film The Secret Agent, underscoring the streamer’s long-term commitment to the country.
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The São Paulo office, located in the Pinheiros district, is the company’s first facility in the region designed for sole occupancy.
Built to accommodate nearly 300 employees, the facility reflects Netflix’s rapid Brazilian growth; the local workforce grew 20 percent in 2025 alone.
Construction and adaptation of the building generated an estimated 2,000 jobs and injected approximately $25 million (R$141 million) into the local economy.
Netflix co-CEO Greg Peters attended the opening ceremony, framing the office as a milestone in the company’s engagement with Brazil’s creative sector.
Peters emphasised Netflix’s flexible partnership approach, including funding and pre-licensing models that allow producers to choose the most suitable path to market a strategy central to the company’s involvement with The Secret Agent.
Directed by Kleber Mendonça Filho, The Secret Agent has earned four Academy Award nominations, including Best Film, Best International Film, Best Actor for Wagner Moura, and Best Casting.
Moura became the first Brazilian actor to win a Golden Globe for Best Actor, further raising the film’s profile ahead of its Netflix debut in Brazil.
Netflix’s investment coincides with a surge in global interest in Brazilian content.
The company reported a 60 percent increase in worldwide viewership of Brazilian titles between July and December 2025 compared with the previous six-month period.
Over the past three years, Netflix has collaborated with more than 40 Brazilian production companies, generating an estimated 12,000 jobs through film and series productions released in 2025.
Elisabetta Zenatti, Netflix’s Vice President of Content for Brazil, said the streamer aims to tell distinctly Brazilian stories that also appeal internationally.
She highlighted the importance of audience insight, collaboration with local creators, and a corporate culture that fosters experimentation and creative autonomy.
Looking ahead, Netflix plans an ambitious Brazilian slate in 2026.
Highlights include the series Radioactive Emergency, focused on the 1980s Goiânia radioactive accident; Brasil 70, chronicling Brazil’s third World Cup victory; and Sintonia: The Movie, a feature-length spin-off from the popular five-season series.
The company also announced additional projects, including The Pilgrimage, an adaptation of a bestselling novel; the reality competition Sua Mãe te Conhece? hosted by Claudia Raia; and a melodrama directed by Mauro Mendonça Filho, starring Marieta Severo, Alice Wegmann, Nanda Costa, and José de Abreu.
Independent collaborations include Gabriel Martins’ Vicentina Pede Desculpas, Daniel Rezende’s The Son of a Thousand Men, Arthur Fontes’ A Woman With No Filter, and Marcelo Antunez’s Zero to Hero.
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Together, the exclusive Oscar title, infrastructure investment, and expanding production slate position Brazil as one of Netflix’s most significant creative hubs outside the U.S., signalling the company’s most ambitious chapter in the country yet.
Peculiar Adirika is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.
