Nigeria advertising industry leaders to headline NAC 2025, spotlighting bold creativity, strategic insight, and innovation in challenging times

This November in Abuja at the 2025 National Advertising Conference (NAC), Nigeria advertising industry leaders are set to converge in a defining moment for an industry that has never been just about selling, but about storytelling, culture, and relevance.

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Under the theme “Marketing Communications: Transforming Businesses and Creating Growth in Challenging Times,” NAC 2025 will spotlight the voices shaping the past, present, and future of advertising in Nigeria and beyond.

From Anthony Eigbe, newly appointed Chief Creative Officer, West Africa at TECNO, to Lanre Adisa, President of the AAAN and founder of Noah’s Ark Communications, this year’s lineup brings together a constellation of bold thinkers who have dared to redefine the rules.

For Eigbe, who cut his teeth on campaigns for Pepsi and Aquafina, creativity must go beyond persuasion — it must matter.

Now tasked with making TECNO a culturally iconic African brand, his approach reflects the spirit of a new generation: bold, relevant, and rooted in culture.

In contrast, Sola Akinsiku, President of the Out-of-Home Advertising Association of Nigeria (OAAN), bridges the traditional and digital.

With over two decades of experience transforming billboards into storytelling platforms, Akinsiku champions a future where technology enhances, not replaces, human creativity.

And then there’s Lanre Adisa — a stalwart of the industry with global accolades and a reputation for pushing unapologetically African creativity onto the world stage.

For him, advertising must be audacious and strategic, but always grounded in authenticity.

Also taking centre stage is Saidat Lawal Mohammed, former lead at Omnicom’s SPV Communication Solutions and now a key player at CEIBS Africa.

With two decades behind some of Nigeria’s biggest brands, she sees strategy as a lever for national empowerment — especially in championing MSMEs and mentoring young marketers.

Adding international depth is Jacques Burger, Group CEO of Up&Up and co-founder of M&C Saatchi Abel.

Known for work on Heineken, VW, and Deloitte, Burger brings global insights blended with regional understanding — a combination increasingly vital in African markets.

Meanwhile, Bello Yusuf, Business Director at 3-IPOD, brings a grounded approach.

His expertise in trade marketing and business development reflects the discipline and agility needed to navigate Nigeria’s unpredictable economic terrain.

Representing the next wave is Maryam Amuda, a rising star at Aster Integrated Marketing.

With a passion for digital and experiential strategy, Amuda speaks the language of inclusivity and authenticity — values shaping how younger audiences engage with brands.

Together, these voices reflect an industry that is both restless and resilient. In a time of uncertainty, Nigeria’s advertising ecosystem is not shrinking — it is evolving, led by minds unafraid to challenge conventions.