• About Us
    • Àtẹ́lẹwọ́ Podcast
  • Contact
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Sitemap
Freelanews
Advertisement
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events
No Result
View All Result
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events
No Result
View All Result
Freelanews
No Result
View All Result
Home Business & Finance Advertising

Nike ‘Why Do It’ campaign redefines greatness boldly

New campaign speaks directly to Gen Z athletes with authenticity

Peculiar Adirika by Peculiar Adirika
September 9, 2025
in Advertising, Brands & Marketing, Sports
0
Nike 'Why Do It' campaign

Nike ‘Why Do It’ campaign redefines greatness for young athletes, using Tyler, the Creator’s voice to inspire courage and authenticity

Nike ‘Why Do It’ campaign has officially launched, refreshing the brand’s legendary “Just Do It” mantra with a bold, introspective twist aimed at a new generation of athletes.

Also read: Moniepoint brand campaign ‘Made for Your Progress’ launched with Victor Osimhen as brand ambassador

Created by longtime partner agency Wieden+Kennedy Portland, the campaign reimagines what it means to pursue greatness in a world that values purpose and authenticity.

Voiced by multidisciplinary artist Tyler, the Creator, the campaign invites young athletes to ask the question, “Why do it?” before arriving at Nike’s enduring answer: Just do it.

The central 60-second film, directed by Vania & Muggia of Iconoclast, weaves together global sports stars like Carlos Alcaraz, LeBron James, Caitlin Clark, Saquon Barkley, and Vini Jr., capturing a modern rhythm of ambition that prioritizes passion, collaboration, and self-belief.

Tyler’s voiceover delivers a heartfelt challenge: “Why would you make it harder on yourself? Why chance it?… But what if you don’t?”

His final laugh before the iconic “Just Do It” tagline feels both irreverent and empowering—a perfect fit for a generation craving realness.

According to Nike CMO Nicole Graham, the Nike ‘Why Do It’ campaign is about daring young people to trust in their potential.

“We’re igniting that spark for a new generation,” she said. “Greatness begins the moment they decide to begin.”

The messaging marks a tonal shift from previous Nike efforts like 2024’s Olympics campaign “Winning Isn’t for Everyone” and the award-winning Super Bowl spot “So Win.”

With “Why Do It?”, Nike leans into introspection and courage, rather than just performance.

The campaign comes as Nike works to realign its brand around core sports values, following a 10% dip in full-year 2024 revenues and an anticipated $1 billion tariff impact.

CEO Elliott Hill has already announced small-scale corporate restructuring to reposition the brand’s strategy.

Athletes featured in the campaign echoed the deeper message. “You won’t make every shot, and you won’t win every game,” said Caitlin Clark.

“But every time you step on the court and compete, you have a chance to be great.”

Tennis star Carlos Alcaraz added: “Sport is about the courage to keep going, to stay fearless, and to believe in yourself no matter the pressure or the moment.”

Also read: Here’s what Kobe Bryant wrote about LeBron James before passing, he responds

With its Nike ‘Why Do It’ campaign, the brand is not just updating a slogan—it’s meeting young athletes where they are: on the edge of risk, self-doubt, and potential. And it’s urging them, once again, to just do it.

Source: Read more at punchng.com

Peculiar Adirika
Peculiar Adirika

Related Posts

Victor Osimhen Ready To Join Saudi Club Al Hilal SoccernetNg jpeg
Sports

Osimhen: Chelsea contact Napoli to sign Nigerian striker

by Quadri Olaitan
January 24, 2024
Morocco
Sports

Morocco stun France to reach U-20 World Cup final

by Quadri Olaitan
October 16, 2025
Cristiano Ronaldo engagement
Sports

Cristiano Ronaldo finally engaged to longtime partner Georgina Rodríguez

by Quadri Olaitan
August 11, 2025
quotes 32
Sports

‘Say our names properly or shut up!’ D’Tigers slam American journalist after thrashing United States

by Freelanews
July 13, 2021
Sports

Real Madrid to snub FIFA Club World Cup invitation – Ancelotti

by Freelanews
June 11, 2024

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

ADVERTISEMENT

Recent News

Prominent Nigerian political leaders engaged in a discussion at a formal event, wearing traditional attire and hats, highlighting leadership and cultural heritage.

Femi Otedola hails Dangote over refinery expansion

October 27, 2025
Senior government official at Enugu State Government Office, Nigeria, during official duties or press conference, showcasing leadership and governance in Nigeria.

Enugu State Government confirms arrest for child defilement

October 27, 2025
OPay

OPay hosts empowering futures conference 2025

October 27, 2025
Victor Osimhen

Victor Osimhen inspires Galatasaray’s comeback win

October 27, 2025

Search

  • Trending
  • Comments
  • Latest
Political persecution in Ogun State

Political persecution in Ogun State: Abiodun moves against Otunba Gbenga Daniel with demolition threats again

August 9, 2025
APC Second-Term Governors

APC: Second-term governors seeking immediate elective post to lose party leadership

October 15, 2025
April Wind Couture

April Wind Couture thrives in Nigeria’s tough economy with bold Ankara vision

September 12, 2025
Abdul-Muiz Olanrewaju Animashaun

Abdul-Muiz Olanrewaju Animashaun remembered with love

September 14, 2025
amoke

‘Meals by Amoke’ We serve traditional dishes in a modern way, Bukoye Fasola reveals

19
Image 2024 03 26 at 120645 AM jpeg

Charles Inojie, Ali Nuhu call on communities to #MakeWeHalla against domestic violence

11
Meran Primary Health Centre Lagos father Meran hospital

Lagos father shares heartbreaking experience at Meran Primary Health Centre (Photos)

4
fls2

‘Disarticulated system’ Gov’t confused about Nigerian education, expert laments

3
Prominent Nigerian political leaders engaged in a discussion at a formal event, wearing traditional attire and hats, highlighting leadership and cultural heritage.

Femi Otedola hails Dangote over refinery expansion

October 27, 2025
Senior government official at Enugu State Government Office, Nigeria, during official duties or press conference, showcasing leadership and governance in Nigeria.

Enugu State Government confirms arrest for child defilement

October 27, 2025
OPay

OPay hosts empowering futures conference 2025

October 27, 2025
Victor Osimhen

Victor Osimhen inspires Galatasaray’s comeback win

October 27, 2025
October 2025
SMTWTFS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Sep    
Freelanews

Freelanews is a Nigerian digital news platform that delivers timely, credible, and engaging stories across politics, business, entertainment, lifestyle, and the creative industry, with a strong focus on promoting innovation, integrity, and inclusivity in storytelling.

Hot!

Prominent Nigerian political leaders engaged in a discussion at a formal event, wearing traditional attire and hats, highlighting leadership and cultural heritage.

Femi Otedola hails Dangote over refinery expansion

October 27, 2025
Senior government official at Enugu State Government Office, Nigeria, during official duties or press conference, showcasing leadership and governance in Nigeria.

Enugu State Government confirms arrest for child defilement

October 27, 2025
No Result
View All Result
  • About Us
  • Contact
  • Advertisement
  • Sitemap

© 2025 Freelanews | by Iretura.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events

© 2025 Freelanews | by Iretura.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.