Moniepoint brand campaign debuts with Victor Osimhen as ambassador, celebrating resilience and empowering Nigerians’ financial progress
Moniepoint brand campaign has launched with a powerful message of resilience and progress, appointing Nigerian football star Victor Osimhen as brand ambassador.
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The campaign, titled “Made for Your Progress,” reinforces the bank’s mission to support Nigerians in achieving their personal and financial dreams.
The new Moniepoint brand campaign highlights the real journeys of everyday people—emphasizing that progress isn’t measured by grand gestures alone but by the consistent, courageous steps taken toward personal goals.
With this initiative, Moniepoint aims to position itself not only as a financial platform but as a trusted, empowering partner in every customer’s life.
Managing Director Babatunde Olofin explained the motivation behind the campaign:
“Every Nigerian dream is valid. Progress looks different for everyone. What matters is having a reliable partner to power that progress.”
The inclusion of Victor Osimhen, who rose from humble beginnings in Lagos to become an international football sensation, adds a deeply personal and relatable layer to the campaign.
His story of perseverance and global success mirrors the values Moniepoint seeks to champion.
“I know what it means to fight for your dream,” Osimhen shared. “That’s why I’m proud to partner with Moniepoint—a brand that celebrates ambition and supports people in reaching their goals.”
This announcement also marks Moniepoint’s strategic expansion from business-focused banking into the personal finance space.
Since August 2023, the institution has rolled out a mobile app, debit cards, and other digital tools that allow individuals to manage finances seamlessly—from transfers to bill payments and airtime purchases.
With over 10 million businesses already relying on Moniepoint’s reliable infrastructure, the bank is leveraging its trusted name to bring financial services closer to individuals—especially the underserved.
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The Made for Your Progress campaign will run across traditional and digital platforms, showcasing real-life stories and encouraging Nigerians to dream bigger with the support of a bank that genuinely backs them.
Source: Read more at vanguardngr.com
Peculiar Adirika is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.
