Veteran business leader and marketing expert Lampe Omoyele will headline the fifth Annual Public Lecture of the National Institute of Marketing of Nigeria (NIMN), Ikeja Chapter, scheduled for October 14 in Lagos.
Omoyele, chief executive officer of Lagos-based advertising agency Nitro 121, will join other industry leaders and academics to examine emerging trends shaping marketing practice and business growth.
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The speakers include Professor Lere Baale, chief executive officer of Business School Netherlands International (BSN Nigeria) and chairman of the Governing Council of the Nigeria Academy of Pharmacy; Bodam Taiwo, marketing director for Africa Partner Markets at Diageo; and Kehinde Ruth Onasoga, managing director of Pandora Agency Limited.
Also expected is Professor Bolajoko Nkemdinim Dixon-Ogbechi, a professor of marketing and decision sciences in the Department of Business Administration at the University of Lagos.
The panel session will be moderated by Alzehi Itua, founder of Aimone Company, a Lagos-based marketing and communications agency.
Themed “The New Marketing Blueprint: Driving Growth Through AI, Customer Experience, Data Ecosystems and Purpose-Driven Brands,” the lecture will take place at the Lagos Chamber of Commerce and Industry Centre, Alausa, Ikeja, Lagos.
Discussions will focus on how businesses can respond to changing consumer expectations, use data more effectively, improve customer experience and build brands around clearly defined values.
The role of artificial intelligence in contemporary marketing is also expected to feature prominently.
The annual lecture forms part of the Ikeja Chapter’s efforts to promote marketing knowledge, professional development and discussion of emerging industry trends.
It provides a platform for marketing practitioners, business executives, academics and other stakeholders to exchange ideas and consider developments influencing consumer behaviour, brand management and business performance.
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The 2026 edition is expected to bring together industry professionals to explore practical approaches to building competitive brands and sustaining growth in an increasingly data-driven and technology-enabled marketplace.
