The 2022 edition of MerryBet Celebrity Fans Challenge Concert was the place to be in Lagos last weekend where excited fans experienced a musical concert ‘’off the hook’’ and cliches of music shows. Football & Music converged to serve premium entertainment as fans were refreshed by Fearless Energy Drinks.
The concert, themed Afro Revolution was filled to the brim with lots of entertainment and sports lovers in the same arena, having fun while repping their favourite football club. This year’s edition had packages of interesting moments to the delight of fans and consumers of the Fearless Energy Drink brand.
Fans experienced performances that included musical performances from top celebrities in the music industry, Celebrity Stage Singing Battle, Rep Your Football Team and Party Hard with DJs & Hypemen Challenge. The likes of Kizz Daniel, Fireboy DML, Flavour, Portable, Oritsefemi performed at the invigorating ambience charged with palpable fun and excitement. The audience had a blast when these superstar artistes performed their 2022 hit singles on stage.
The Fearless-Energy-Drinks-sponsored concert had celebrities going Head-to-Head on stage with singing battles and other music and sport-related tasks.Unarguably the only concert in Nigeria where music met sports and fans had to rock their club’s jerseys while partying hard.
Some of the major battles experienced by fans and consumers of Fearless Energy Drinks included ‘Portable vs Terry G’, ‘Tolibian vs Ladé’, ‘Candy Bleakz vs T Dollar’, ‘Mr Real vs Orezi’. These head-to-head challenges were an interesting scene to witness where topmost club vibes with some celebrity DJs and Hypemen brought on stage by lightning the mood of music buffs. The Celebrity fans challenge was stacked up with stars and talents that delivered top notch entertainment for fans and consumers of Fearless Energy Drinks.
As one of the leaders in the food and beverage industry, Fearless Energy Drinks has continually added value to life and rejuvenated consumers with its portfolio of quality products. The brand’s decision to be part of this year’s MerryBet Celebrity Fans Challenge sponsorship has been applauded as a smart brand marketing asset acquisition that will make the brand bigger and better. The celebration and entertainment platform used to energize music and sports lovers with the Fearless brand consists of the Fearless Classic and Fearless Red Berry.
Speaking at the event, Head of Digital, Wale Odenusi, said the Truly World-Class company would continue to support initiatives such as the Celebrity Fans Challenge which resonates with our Fearless Energy Drink brand.
According to Odenusi, one of the reasons we are sponsoring MerryBet Celebrity Fans Challenge 2022 and hopefully in the coming years, is the fact that there is no other energy drink brand that will celebrate the concert better.
He stated further that the company’s support would help bring consumers closer to its unique brands, which are produced with state-of-the-art facilities with a significant market share in the sector it operates. Odenusi pointed further that the leading position of the premium Fearless energy drink can be likened to the fun, exciting and energetic story of the fans challenge.
Quadri Olaitan is a journalist and contributor to Freelanews.com, covering news, public affairs, and human-interest stories.
