[dropcap]M[/dropcap]ouka, Nigeria’s leading brand of mattresses, pillows, and other sleep products, has bolstered its trade relations by taking 50 Business Partners on an exotic trip to Morocco in May 2023.
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At the recent trade conference hosted by the company at the Lagos Intercontinental Hotel, Victoria Island, Mouka’s Chief Commercial Officer, Dimeji Osingunwa, unveiled the ‘World of Comfort Trip Promotion’ to its Business Partners.
The promotion ran for four months, with 50 partners emerging as winners. 40 (forty) qualified for a trip to Morocco, while 10(ten) achieved the threshold for a trip to Brazil.
Speaking on the reward scheme, Mr Osinguwa had this to say. “At Mouka, we see our trade partners as a part of the Mouka family. We have and continue to invest significantly in ensuring the relationship remains mutually beneficial for both parties. We have previously rewarded our partners with scholarships for their children, health packages, logistics trucks, tricycles, high-end electronics and many more benefits. This time we thought to ourselves, our partners need a break away from the hustle and bustle of Nigeria. They need to unwind and re-energise themselves in preparation for the work to come. As you know, good rest is required to safeguard one’s wellbeing”.
When asked about the choice of locations, Mouka’s CCO shared the rationale. According to him, Morocco was picked for two reasons. First, Marrakesh is one of the most recommended tourist destinations, famous for its palaces, 5-star restaurants, luxury spas, charming riads (traditional houses) and enchanting gardens. Secondly, Morocco is the headquarters for the Dolidol International group, Mouka’s parent company.
Miss Memuna Idegwu, Mouka’s Trade Marketing Manager, also shed more light on this. “In Casablanca, we have Dolidol’s magnificent factory. We thought it would be great for our partners to see the facilities and meet with some key Dolidol group management team members. Our partners were warmly received, taken on a factory tour, and the visit ended with a grand traditional Moroccan meal spread courtesy of our amiable hosts. The technological prowess of the group indeed wowed them, evident in the product innovations responsible for Dolidol’s position as the No 1 sleep solution provider in Africa.”
When asked about the impact of the promotion on the business, Mouka’s CCO said the objectives were fully met as the Trade Partners demonstrated a renewed commitment to the company’s growth trajectory. He also called for more business partners to join the winning team Mouka to experience this remarkable relationship.
Extolling Mouka for the immense benefits of the trips, a business partner, Starbiz, stated “The fraternity was fun, the bonding was great, and we were honoured with the presence of the Mouka team during our stay in Morocco. I believe this experience would have a multiplier effect on our performances and create a positive zeal to make us move the company to greater heights”.
Roladap, another beneficiary, affirmed, “My heartfelt appreciation goes to Mouka Management for the unique and memorable vacation”.
The representative of Abisoye Stores praised the company, saying, “Having the opportunity to travel to Morocco is an honour, and Mouka has done well to broaden our business skills and the fun associated with the journey.”
Godcell International Limited thanked Mouka for the benefits derived from the tour and the good treatment and experience.
Buzned Nigeria Limited, Ayo Ibidapo Investment, and Tolutobi Stores, among others, also lauded Mouka for the amazing opportunity to travel and explore Morocco. “We are indeed grateful, and together we will continually make giant strides”, they declared.
Mouka has been providing top-quality sleep solutions since 1959, with a wide range of products for every consumer based on age, bodybuild, lifestyle and budget. These include the Wellbeing range of orthopaedic mattresses, Royal Luxury Pillow Top Mattress, Mondeo Spring Mattresses, Royal Memory Foam Pillows and Mouka Bio Crystal Pillows.
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator and a recipient of the D9112 Superstar Icon Award, who writes ruthlessly about pop culture, religion, politics and entertainment.
