Maltina, a premium malt drink from the stable of Nigerian Breweries Plc, has launched two new flavoured malt, Maltina Pineapple and Maltina Vanilla, in addition to the Maltina Classic, to appeal to the dynamic taste of Nigerians.
Speaking on the launch of the new flavours of the premium malt drink on his LinkedIn page, Managing Director, Nigerian Breweries Plc, Jordi Borrut, said: “We have just launched two new flavours for Maltina: Pineapple and Vanilla, with an amazing taste and a cute design. This is the result of great team work and the passion from the entire NB family. Well done team!”
Also speaking on the launch, the Marketing Director, Nigerian Breweries, Emmanuel Oriakhi, said that the launch of the flavoured malt was long overdue adding that as the market leader, Maltina took the lead to reintroduce consumers to the refreshing and indulgent taste of its nourishing drink infused with flavours.
In addition, the brand also announced a new campaign titled, “Own The Flavour”, which invites consumers to flavour up their day and express themselves creatively, while enjoying the new Maltina flavours.
In the same vein, the Portfolio Manager, non-alcoholic drinks, Nigerian Breweries Plc, Kehinde Kadiri, said that with the “Own The Flavour” campaign, Maltina is encouraging young Nigerians to freely express themselves on their own terms, while owning their narrative and flavour of choice.
He added: “With this campaign, we want to show Nigerians that you do not have to be stereotyped into one thing. You are free to be different versions of yourself.”
Source: Read more at punchng.com
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator, who writes ruthlessly about pop culture, religion, politics and entertainment.
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