The firm celebrated creativity and cocktail culture at Lagos Cocktail Week 2024, showcasing premium brands and promoting responsible drinking

[dropcap]P[/dropcap]ernod Ricard Nigeria, a division of the global wine and spirits giant Pernod Ricard Group, brought its premium brands—Absolut Vodka, Olmeca Tequila, and Chivas Regal—to the 2024 Lagos Cocktail Week, an event that spanned from 11 to 18 October and spotlighted “Innovation, Culture, and Passion” in mixology.

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The festival marked its 10th anniversary with creative cocktails and vibrant experiences, drawing Nigeria’s cocktail enthusiasts to a week-long exploration of flavours.

Absolut Watermelon, a refreshing addition to the Absolut Vodka line, featured a unique sip-and-paint experience at the Pernod Ricard booth.

Chivas Regal highlighted its Chivas XV in signature cocktail blends, and the brand further supported the industry through the Chivas Regal Bar Battle competition, where mixologist Joshua Alabi won a WSET scholarship and ₦300,000 in prize money.

Evane Chenuet, Marketing Director of Pernod Ricard Nigeria, underscored the importance of the event as a hub of innovation and a celebration of Nigeria’s cocktail culture.

“We are proud to support Nigeria’s growing cocktail industry by educating bartenders and providing premium experiences that resonate with evolving tastes,” Chenuet stated.

Additionally, Pernod Ricard’s “Drink More Water” campaign was featured, promoting responsible drinking with bold messaging against binge drinking.

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Launched in 2021, the campaign distributed water and emphasised moderation to help young adults enjoy events safely.

Rtn. Victor Ojelabi

Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator, who writes ruthlessly about pop culture, religion, politics and entertainment.