Leading food and beverage company, Rite Foods Limited, proudly sponsored the 2025 Ojude Oba Festival in Ijebu Ode, Ogun State, showcasing its iconic brands and deep commitment to cultural preservation and community growth
[dropcap]R[/dropcap]ite Foods Ojude Oba Festival sponsorship once again underscored the company’s strong commitment to the preservation of cultural heritage and community development.
Also read: Globacom marks two decades of Ojude Oba festival sponsorship with grand celebration, prizes
Rite Foods Limited, Nigeria’s leading food and beverage company, proudly powered the 2025 edition of the iconic festival held in Ijebu Ode, Ogun State.
The vibrant, centuries-old celebration, held on Sunday, June 8, 2025, brought together people from across Nigeria and beyond, uniting indigenes, tourists, and lovers of Yoruba culture under the theme “Celebrating Our Roots, Preserving Our Future.”
A major highlight of the festival was the majestic parade of the regberegbe (age-grade groups), adorned in elaborate traditional attire and arriving on horseback to pay homage to the revered Awujale and Paramount Ruler of Ijebuland, Oba Sikiru Kayode Adetona.
The spectacle was further enlivened by the presence of numerous dignitaries, including Ogun State Governor, Prince Dapo Abiodun; Rite Foods Chairman, Asiwaju Sulaiman Adebola Adegunwa; its Managing Director/Chief Executive Officer, Seleem Adegunwa; former Ogun State Governor Gbenga Daniel; Deputy Governor of Ogun State, Noimot Salako-Oyedele; Ondo State Deputy Governor Olayide Adelani, and the Minister of Arts, Culture, Tourism, and Creative Economy, Hannatu Musa Musawa, among other notable figures from Ijebu.
Speaking at the event, Seleem Adegunwa emphasised the company’s deep-rooted connection to the Ijebu community.
Our continued support of Ojude Oba stems from our commitment to cultural preservation and the values of unity, pride, and tradition it embodies. As a proudly Nigerian company with roots in Ijebuland, we are honoured to play a role in sustaining this legacy.
Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods, affirmed that the company’s investment in the festival reflects its role as a responsible corporate citizen.
“Whatever the aspirations of Ijebu people are, we share in them. As a brand proudly made in Nigeria and made for Nigerians, our presence here is a natural expression of our identity and responsibility,” Eze added.
Rite Foods infused an energetic flair into the festival through engaging brand activations, including a spirited performance by team members.
Dressed in vibrant green hats and outfits inspired by Sosa Fruit Drink, they captivated the audience with their colourful display and acrobatic performances during the homage procession to the palace, drawing cheers from the crowd and VIP guests alike.
In his address, Governor Dapo Abiodun commended Rite Foods for its sustained support of the Ojude Oba Festival, describing it as a catalyst for local economic growth and cultural tourism.
“This festival is a celebration of identity and a key driver of our cultural economy. We thank Rite Foods and other partners for keeping the spirit of Ojude Oba alive and thriving,” he said.
The Minister of Arts, Culture, and Creative Economy, Hannatu Musawa, echoed this sentiment, highlighting Ojude Oba as a cornerstone of Nigeria’s cultural heritage with growing global recognition.
Rite Foods’ diverse product portfolio includes 13 variants of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, the fast-rising Sosa Fruit Drink in five delicious variants, the top-selling Fearless Energy Drink, and the popular Rite Spicy Beef and Bigi Beef Sausage Rolls—all proudly produced at its world-class facility in Ososa, Ogun State.
Also read: FCMB reaffirms two-decade commitment to Ojude Oba festival, praises economic, cultural impact
As the festivities conclude, Rite Foods reiterates its commitment to refreshing Nigeria’s cultural and social landscape, one festival, one product, and one community at a time, further solidifying its role in the Rite Foods Ojude Oba partnership.
Peculiar Adirika is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.
