Tolu Olanipekun, Mouka Foam’s marketing head, wins Outstanding Marketing Personality at the 2025 Marketing Edge Awards for her innovative campaigns and leadership.
In a vibrant celebration of creativity and strategic brilliance, Tolu Olanipekun, Head of Marketing at Mouka Foam, was crowned the Outstanding Marketing Personality of the Year at the 2025 Marketing Edge Awards.
The prestigious event, held on Friday, September 26, at the Balmoral Event Hall in Sheraton Hotel, Ikeja, drew Nigeria’s top marketing minds, brand visionaries, and communication experts to honor those redefining the industry.
The Marketing Edge Awards, hosted by one of Nigeria’s leading marketing and advertising publications, spotlighted Olanipekun for her exceptional ability to weave consumer-centric storytelling with measurable impact.
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With over 15 years of experience, her career is a testament to resilience and innovation. From shaping brand narratives at Reckitt Benckiser in the health and homecare sectors to driving transformative campaigns at FrieslandCampina, Olanipekun has consistently pushed boundaries.
Now at Mouka Foam, a household name in sleep and wellness, she has led bold strategies that resonate deeply with consumers, cutting through the noise of a crowded media landscape.
Accepting the award, Olanipekun’s gratitude shone through.
“This is truly humbling,” she said. “It’s not just an award; it’s a reminder to keep raising the bar. Marketing is about creating meaningful connections, and I’m thankful for my team and mentors who make this possible.”
Her words reflect a philosophy rooted in purpose, where brands don’t just sell products but enrich lives.
Industry leaders lauded the choice, with Marketing Edge highlighting Olanipekun’s “strategic influence across sectors” and her mentorship of emerging marketers.
Her collaborative and forward-thinking leadership has made her a sought-after voice in boardrooms and on industry panels.
At Mouka, her campaigns have not only elevated the brand’s relevance but also set a benchmark for blending creativity with commercial success.
Olanipekun’s win is more than a personal milestone; it’s a beacon for the marketing community.
Her journey inspires upcoming professionals while her ongoing work at Mouka and beyond promises to shape the future of brand communication in Nigeria.
As she continues to innovate and mentor, Olanipekun’s influence is set to grow, leaving an indelible mark on the industry.
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator, who writes ruthlessly about pop culture, religion, politics and entertainment.
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