Music executive Emeka Okonkwo, popularly known as E-Money, says celebrity boxing is rapidly gaining ground in Nigeria’s entertainment industry, predicting that the trend will become one of the country’s major attractions.
E-Money, who is involved in the Chaos in the Ring boxing series, said the sport had moved from being largely overlooked to becoming a growing part of Nigeria’s entertainment scene.
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Speaking during an interview with Channels Television on Tuesday, he said his involvement in the initiative had increased his interest in boxing and convinced him of its entertainment potential.
“It is actually taking over the entertainment space,” he said.
He recalled that boxing previously attracted little attention from many Nigerians, including himself, but said the situation had changed since he became involved in the project.
“Initially in Nigeria, nobody really paid attention to boxing; when you talked about the sport, people would just ignore it, including myself. But when they brought me on board, I got deeply interested. In fact, this is the next big thing in entertainment,” he said.
The music executive also disclosed that another fight night was planned for December, with prominent celebrities expected to participate.
However, he declined to reveal the proposed contestants, saying Borra Entertainment had the responsibility of announcing their identities.
“The next fight is coming up next month in December, and it involves top-tier celebrities,” he said.
E-Money added that he was personally interested in entering the ring and was looking for a suitable opponent.
“Honestly speaking, I would love to step into the ring myself if I can find a worthy match. If you know anyone who matches my calibre, let me know and let them come forward. I am ready,” he said.
Celebrity boxing has increasingly brought together entertainers, social media personalities and influencers, turning public rivalries into organised bouts that attract online attention and live audiences.
In Nigeria, fights involving personalities such as Carter Efe and Portable, Speed Darlington, as well as BBNaija’s Phyna and actress Nkechi Blessing, have helped draw attention to the emerging entertainment format.
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The planned December event is expected to add to the growing interest in celebrity boxing, although its organisers have yet to announce the participants.
Mariam Balogun is a contributor to Freelanews.com, covering news, business, and public affairs.
























