In line with efforts to reposition the Integrated Marketing Communication, IMC Industry, the Memorandum of Understanding, MOU, signed by the Advertising Regulatory Council of Nigeria, ARCON and the National Institute of Marketing of Nigeria, NIMN is set to take off with a joint training program schedule to hold next month.

The program theme: “Integrated Marketing Communications” is billed to hold from 12th to 13th April, 2023 at the L’eola Hotel Maryland, Lagos.

In exclusive interview with a marketing magazine, Marketing Edge, Dr. Olalekan Fadolapo Director General of the Advertising Regulatory Agencies of Nigeria, ARCON, had disclosed that the MOU will be implemented in the first quarter of 2023 noting that all modalities for take-off had been concluded.

According to him, the initiative is aimed to create a synergy between the apex advertising regulatory agency and the marketing body which will facilitate cross pollination of ideas, improve membership management and integration as well as capacity development.

“We want to have a situation whereby if you are a member of the National Institute of Marketing of Nigeria, moving into the advertising space should be less stressful and seamless” he said.

Recall that the MOU was signed months ago at the office of the Director General where the President of the National Institute of Marketing of Nigeria, NIMN, Mr. Idorenyen Enang stressed that the partnership will herald a new dispensation of inclusiveness for professionals in the industry.

” The essence is to fuse development and building of capacity. There is a lot of fragmentation across all our professions. What we have done basically is to come together and sign a Memorandum of Understanding that will allow members to crisscross” he said.

The NIMN boss who noted that members of either bodies can become certified by both organizations after fulfilling certain conditions said: ” Ultimately, we see ourselves as members of the same body even if they are different parts”.