AFRIMA Welcome Soirée held in Lagos gathers African music stars, diplomats and creatives to celebrate culture and launch AFRIMA week

Prominent African celebrities, diplomats and creative industry stakeholders gathered in Lagos on Wednesday evening for the Welcome Soirée marking the official opening of AFRIMA week, the All Africa Music Awards’ flagship celebration of African music and culture.

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The exclusive event was hosted at the residence of the Deputy British High Commission in Ikoyi, Lagos State, bringing together AFRIMA nominees, global partners, industry leaders and creatives for an evening of networking, cultural exchange and celebration.

Celebrities in attendance included Kunle Afolayan, Juliet Ibrahim, Koffi Olomide and Falz, among others.

The gathering provided opportunities for informal interactions and set the tone for the series of events scheduled throughout AFRIMA week.

Mike Dada, President of AFRIMA, said the platform is designed to go beyond awards, fostering unity, collaboration and positive narratives about Africa.

He said: “Music is one of Africa’s most powerful means of expression and identity. Through AFRIMA, we are building bridges between nations, changing perceptions, and creating opportunities for African talents and professionals. Beyond celebration, AFRIMA serves as a strategic platform for cultural diplomacy, economic empowerment and global engagement for the African creative industry.”

Mike Dada emphasised that partnerships with governments, the media and other stakeholders are vital to sustaining the continent’s creative ecosystem.

He added: “Strategic collaboration remains critical to creating enabling policies, expanding opportunities and ensuring long-term value for creative talents across the continent. A united approach among key players will not only strengthen Africa’s creative economy but also position it competitively on the global stage.”

Since its inception, AFRIMA has played a pivotal role in promoting African music, culture and identity globally, while enhancing unity among African nations.

The 2025 edition of AFRIMA is scheduled to take place in Lagos from 7 to 11 January 2026.

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The Welcome Soirée featured cultural ambience and informal discussions, highlighting the celebratory spirit that will carry through the week and reinforcing AFRIMA’s role as a premier platform for African music and entertainment.