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Home Business & Finance Business

As Nigerian Idol continues, Bigi thrills Lagos consumers with Kingdom, Progress

Rtn. Victor Ojelabi by Rtn. Victor Ojelabi
June 21, 2023
in Business
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From Left: Winner of Nigerian Idol Season 6, Kingdom Kroseide; with the  Bigi  Assistant Brand Manager, Rite Foods Limited, Biola Aransiola; and Winner of Nigerian Idol Season 7, Progress  Chukwuyem; during the Bigi Flash Mob at Ikeja City Mall, in Lagos, on Sunday, 18 June, 2023.

From Left: Winner of Nigerian Idol Season 6, Kingdom Kroseide; with the Bigi Assistant Brand Manager, Rite Foods Limited, Biola Aransiola; and Winner of Nigerian Idol Season 7, Progress Chukwuyem; during the Bigi Flash Mob at Ikeja City Mall, in Lagos, on Sunday, 18 June, 2023.

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In a bid to add more excitement to the ongoing Nigerian Idol Season 8 Live edition, Bigi Drinks, Nigeria’s leading carbonated soft drink took consumers and fans of the music reality show by surprise as it brought the last two winners – Kingdom and Progress, to Ikeja City Shopping Mall, Lagos Nigeria.

The event, which witnessed hundreds of spectators, was organized to also commiserate this Year’s Father’s Day and give the consumers as well as fans the opportunity to connect with their most cherished Nigerian Idol season 6 and season 7 winners as well as their favourite soft drink which is always there to accompany its consumers to greatness through sponsorship and consumer-engaging activities.

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The atmosphere became charged as the rising star and Nigerian Idol season 6 winner, Kingdom Kroseide, who has been praised for his unique vocal sound, energetic live performances, and crowd interaction, started performing his debut single – ‘My Father’s Got It All’ which ended up beckoning the attention of fans and consumers of the Bigi drinks. In a chit-chat with newsmen after his performance, Kingdom commended Bigi brand for taking entertainment to greater heights through viable platform like Nigerian Idol.

Teaming up, the highly talented music singer and songwriter, Progress who has been enjoying wide and massive love and attention from everyone – both on social media and over the internet upon winning the Nigerian Idol last edition, beautify the shopping mall with a masterpiece performance of ‘Lift Me Up” by multiple Grammy Awards winner, Rihanna.

Speaking at the event, the Assistant Brand Manager of Bigi drink, Biola Aransiola said “We wanted to do something distinct to honor fathers on their special day as we know that fathers play an important role in their families, yet are the least celebrated, and considering footfalls, the venue is mostly the choice of fathers to hang out with their loved ones to relax, unwind and have fun in a distinctive way.”

She further added that “We believe Nigerians are blessed with raw talents, most especially in the area of music creation, and bringing those we’ve been able to accompany to the limelight closer to interact with the general public is a form of motivation to those who desire to live up to their dreams”.

On his part, Progress expressed satisfaction with the flash mob and applauded Bigi Drinks for organizing such an event. “I’m a product of Bigi, a brand ambassador and so delighted to have the brand going all out for young people like me, to help unlock creativity and launch into full potential, especially in the entertainment industry”.

Responding to the reception of the crowd, Kingdom said the cheers of fans and consumers who showed up from nowhere elated him. “To be honest, I’m intrigued by the large crowd and I want to use this medium to commend Bigi Drinks for availing this platform to receive much love from Nigerian, most especially on Father’s Day”.

Meanwhile, the top 6 contestants have emerged as handsome-guy Chisom has been eliminated on Sunday evening from the race to the throne of 2023 Nigerian Idol, after getting the least votes from viewers of the most loved music reality show.

The latest Live Show themed ‘Family Favourite’ gave the contenders the opportunity to render songs from their family’s library, that is, the ones they grew up to inherit from either of the parents – father or mother as they likewise got the opportunity of a family member accompanying them at the waiting lounge.

Coming on the stage first, smiling Victory Gbakara displayed raw talent through ‘My Redeemer Lives’ performance by Nicole C Mullen, as usual, he got all commendations from the judges. Grabbing the microphone, Ose Daniel who is known for charming stage character and personality performed ‘Nothing’s Gonna Change My Love For You’ by George Benson in the presence of his mum.

Beautiful and trendy Precious Mac made it through as she took the moment to render Shania Twain’s ‘From This Moment’, bringing her sister to tears owing to the beautiful performance and delivery. Gorgeous and bold Goodness performed ‘Mercy Said No’ by CeCe Winans, leaving the audience wowed, most especially taking D’banj through the song as he found it specially fascinating.

Bringing the show to a near-end, the serenade – Savvy Henry rendered ‘Hero’ by Enrique Iglesias, specifically for his mum, while the graceful Quest solidified her spot with CeCe Winans’s’ ‘Alabaster Box’. Remarkably, all the contenders got applause from both spectators and the presiding judges for dishing out their best, making the night a worthwhile one.

Fascinatingly, fans and viewers can vote for their favourite contestants, up to twenty-five thousand (2500) units via MyDStv and MyGOtv while an additional 100 votes can be done through the website and mobile phone, respectively. The next episode continues Sunday, June 25, 2023, on DSTV Channel 154 and GOTV Channel 11 (Magic Showcase).

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Rtn. Victor Ojelabi

Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator and a recipient of the D9112 Superstar Icon Award, who writes ruthlessly about pop culture, religion, politics and entertainment.

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