BIC Nigeria, a leading stationery and lifestyle brand, Lagos, September 2026, has concluded its BIC Nigeria back-to-school campaign, a nationwide initiative designed to celebrate creativity, learning, and self-expression among schoolchildren and families across the country.
The campaign formed part of the brand’s seasonal push to support the start of the academic year, combining experiential marketing, retail engagement, and digital storytelling to connect with parents and children in meaningful ways.
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At the centre of the initiative was the BIC Back-to-School Experience Centre, held from August 28 to 30 at Ikeja City Mall in Lagos. The three-day activation featured interactive games, creative workshops, and learning-based activities aimed at encouraging children to express themselves while engaging with peers in a playful environment.
The BIC Nigeria back-to-school campaign also extended beyond Lagos, with in-store activations held in major cities including Port Harcourt, Owerri, Ibadan, and Abuja.
These retail experiences allowed families to interact directly with the brand while shopping for school essentials, participate in engaging activities, and enter promotional raffle draws.
Through these touchpoints, BIC Nigeria reinforced its presence in communities nationwide, ensuring the campaign reached a broader audience during the busy back-to-school season.
The initiative was further amplified through digital platforms, traditional media, and influencer partnerships, helping to spark conversations around creativity and learning both inside and outside the classroom.
Participants across various activations also received gift packs containing BIC products and everyday essentials to support the new school term.
A spokesperson for the brand noted that the campaign reflects BIC’s broader commitment to supporting education and self-expression among young learners, stating that the goal is to “create moments where children can explore, imagine, and grow through simple but meaningful experiences.”
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With in-store activations continuing until September 30, the campaign continues to engage families as the new school year settles in across Nigeria.
Olawale Olaleye is a journalist, editor, and contributor to Freelanews.com, covering public affairs, governance, and national issues.
