For the second consecutive time, Jeremiah Agada, Brand Communicator’s Deputy Editor and ImpactReports Africa’s Editor, has emerged the overall winner of the ADVAN African Awards for Marketing Excellence in the Brand Journalist of the Year category.
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Agada clinched the highest title for the second consecutive time, having won the award in 2021 and despite sitting out the competition in 2022 where no winner was announced, he returned to clinch the title in 2023.
The award, which comes with the price of a brand new orthopaedic mattress, courtesy Mouka Foam, recognizes excellence in the coverage of the brands and marketing industry by individual journalists in the country.
In 2022, he was named the PR Journalist of the Year at the prestigious LaPRIGA Awards organized by the Nigerian Institute of Public Relations.
His dedication to impactful storytelling also earned him recognition at the Nestle Nigeria Media Merit Awards, where he secured an award for ‘Best Story on Youth Empowerment & Development’.
His commitment to social responsibility and sustainable reporting has not gone unnoticed, as he earned a nomination for the CSR Reporter of the Year at the Sustainability, Enterprise, and Responsibility Awards (SERAS) as far back as 2016.
Speaking on the ADVAN African Awards, President of the Advertisers Association of Nigeria, Osamede Uwubanmwen pointed out, “This year we have been able to increase our award categories, adding something for the junior managers in our team. We have also segmented the customer choice awards to reflect the various industries our brand operates. ”
Chairperson ADVAN Awards Jury, Prof. Dixon-Ogbechi, Bolajoko N., Head, Department of Business Administration, University of Lagos said all the categories were competitive with a lot of entries and only the best emerged winners.
The Gala night was filled with excitement and entertainment as brands and individuals won different categories of awards. MTN emerged the biggest winners of the night, clinching the grandprix ‘Brand of the Year’ award while its Chief Marketing Officer, Adia Sowho also won the Brand Personality of the Year. Indomie took home the second position in that category and Premier Cool Black emerged third.
Hypo emerged winner of the New Brand/ Brand Extension /Brand Revitalisation category while Terra Seasoning and Add Me clinched the second and third positions respectively.
Maltina-Show Happiness won the experiential category while Indomie Flavour Fest and Morning Fresh took the second and third position. Indomie Gloden Magnet Promo emerged winner of the Consumer Promotion category, while Devon Kings -Mega Millionaire Promo clinched the second position.
Again, Indomie emerged winner of the Digital Campaign Of The Year category while Terra Seasoning and Hypo Bleach clinched the second and third positions. Power Oil won the Public Relations category. Peak Milk emerged as the winner of the Legacy Brand of The Year while Gino Tomato and Haeir Thermacool took home the second and third positions respectively.
Also, Peak Yogurt clinched the Indigenous Brand of the Year and the second and third positions went to Haeir Thermocool and Terra Cubes respectively.
The Innovation of the Year went to MTN while Colgate and Peak Pap clinched the second and third positions.
ADVAN is the only trade association in Nigeria that represents the collective interests of ‘Advertisers’ (Multinational and Local organizations that engage the services of advertising and media agencies to promote their products and services). ADVAN is a strong voice of 100 of the biggest organizations in Nigeria representing over 300 brands that control 90% of annual marketing and advertising spend in Nigeria. It is also a member and on the Executive Council of the World Federation of Advertisers, a body of global brands and marketing associations in over 60 countries of the world.
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator and a recipient of the D9112 Superstar Icon Award, who writes ruthlessly about pop culture, religion, politics and entertainment.
