Global football sensation Cristiano Ronaldo has embarked on an exciting new venture, launching his very own YouTube channel, aptly titled ‘UR.’

The football icon noted that the latest side hustle away from football was launched in a bold bid to foster a deeper connection with his vast and devoted fan base worldwide.

Also read: Ronaldo breaks Saudi Pro League scoring record

As the 39-year-old superstar continues to dazzle audiences with his exceptional skills on the pitch, currently plying his trade with Saudi Arabian outfit Al-Nassr, he is simultaneously exploring innovative avenues to showcase his personality and interests beyond the realm of football.

This latest entrepreneurial endeavor marks a significant milestone in Ronaldo’s quest to build a lasting legacy, as he inches closer to the twilight of his illustrious career.

By unveiling his YouTube channel on Wednesday, August 21, 2024, Ronaldo promised to offer a rare glimpse into his private life, delving into a diverse array of subjects that extend far beyond his storied football career.

Through his channel, Ronaldo aims to share intimate moments with his loved ones, including his partner Georgina Rodriguez and their children, as well as engage in captivating conversations with an array of mysterious guests.

The channel’s sleek logo design, featuring the ‘UR’ moniker cleverly integrated with a play button, hints at the exciting content that awaits subscribers.

In a tantalizing teaser video, Ronaldo exudes joy and enthusiasm, proclaiming, “I have a big surprise for you, the new YouTube channel!”

The channel’s bio playfully invites viewers to ‘SIUUUbscribe and join the CR7 family’, paying homage to Ronaldo’s iconic goal celebration.

To date, eighteen captivating videos have been uploaded, offering a glimpse into Ronaldo’s life beyond football.

The videos on the channel include an intimate ‘Meet Georgina’ segment, a lighthearted free-kick challenge with his son, and a ‘This or That’ series, where Ronaldo weighs in on legendary athletes such as Michael Jordan and Tiger Woods.

A delightful Mr. & Mrs. quiz featuring Ronaldo and Georgina has also been added to the channel’s burgeoning library.

Ronaldo expressed his delight at finally bringing this project to fruition, stating, “I am very happy to make this project come to life. It has been in my mind for a long time, but finally, we have the opportunity to make it real. I have always enjoyed having such a strong relationship with fans on social media, and my YouTube channel will give me an even bigger platform to do so, allowing them to learn more about me, my family, and my views on many different subjects. I am looking forward to sharing conversations with guests that will surprise people!”

Meanwhile, over three million people has subscribed to the channel within just few hours of launching.