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Home Business & Finance Business

Facebook to showcase creator tools at 2026 African Creators Summit

Social media giant empowers African digital creators

Peculiar Adirika by Peculiar Adirika
January 28, 2026
in Business, News
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Facebook to empower Africa’s digital creators at the 2026 African Creators Summit in Lagos, offering tools for audience growth, monetisation, and community engagement

Facebook will take centre stage at the 2026 African Creators Summit, offering immersive experiences to support the continent’s growing community of digital creators.

Also read: Facebook headlines 2026 African Creators Summit in Lagos

The summit, scheduled for Thursday, 29 January at Lagos’s Federal Palace Hotel, gathers storytellers, innovators, and entrepreneurs under the theme “Building a Sustainable Ecosystem Where Africa Trades Its Swag.”

The event aligns with Facebook’s mission to equip creators with tools for audience growth, monetisation, discovery, and community engagement.

Oluwasola Obagbemi, Head of Communications, Sub-Saharan Africa at Meta, said: “We are dedicated to empowering creators in the communities they’re already active in so they can succeed and grow on Facebook while sharing original and engaging content.”

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She added that the summit offers participants the chance to experience Facebook’s capabilities firsthand, including ways to reach global audiences, deepen connections, and generate revenue across various content formats.

The event will feature interactive sessions at Facebook’s booth, providing creators, young adults, and Nigerian celebrities with opportunities to collaborate, showcase talent, and explore community-building strategies.

Oladapo Adewunmi, convener of the African Creators Summit, highlighted the importance of creators: “Creators are the teachers and architects of modern culture. What they build today becomes the standard tomorrow, shaping how we dress, think, and show up in the world.”

He noted that Facebook’s support underscores the platform’s commitment to fostering a Pan-African creative ecosystem and empowering creators to drive cultural influence and economic growth.

Also read: Facebook shines at AprokoNation Fiesta 2025 in Lagos

Over the years, Facebook has enhanced experiences across Groups, Video, and Marketplace to meet the evolving needs of creators. The 2026 summit reinforces the platform’s role as a hub for creativity, connection, and opportunity across Africa.

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Peculiar Adirika
Peculiar Adirika

Peculiar Adirika is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.

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