FirstBank’s 131 years of excellence celebrated in a special edition by Marketing Edge, chronicling the bank’s legacy, creativity, and customer-first values
FirstBank 131 years of excellence is the compelling theme of a special edition by MARKETING EDGE Publications Ltd, paying rich tribute to Nigeria’s oldest and most trusted financial institution.
Also read: First Bank rebrands as FirstHoldCo Plc for a unified global identity
More than a feature, the publication is a masterclass in storytelling—an archive of legacy, creativity, and unwavering resilience.
Celebrating over a century of financial leadership, the edition is set to hit the market as a collector’s piece for loyalists, history buffs, industry players, and scholars alike.
Designed as a historic anthology, the edition traces FirstBank’s journey from 1894 to the digital age. It’s a rich literary tapestry of evolution, from colonial roots to commanding global relevance.
The stories are curated with detail and depth—shedding light on the bank’s strategic creativity and community-first ethos.
According to the publishers, “If excellence had a showroom, this edition is it.”
This collector’s publication features:
- FirstBank’s Award-Winning CSR Legacy – Decades of impactful, community-focused campaigns.
- Global Expansion – From Nigeria to the world: subsidiaries and cross-border milestones.
- A Catalogue of 2024 Awards – 47 recognitions in a single year speak volumes.
- Advertising Through the Ages – A visual journey from early print to iconic Tiger brand campaigns.
- Digital Innovation Trailblazing – Mobile banking, fintech partnerships, and social media mastery.
Each page reflects FirstBank’s bold strides and visionary leadership—creating a lasting brand that’s both a symbol and a benchmark in Nigerian banking.
Speaking on the project, Marketing Edge CEO and Publisher, John Ajayi, described it as a labour of passion and precision:
“This is not journalism in a hurry. It’s a deliberately crafted tribute, reflecting FirstBank’s enduring creative journey. We may not capture every moment, but what we present is a legacy worth celebrating again and again.”
He added, “It’s a compelling reminder that excellence, when told well, becomes history’s most beautiful narrative.”
Whether you’re a longtime customer, industry expert, or simply a curious reader, this edition speaks to you. It is not just the story of a bank—but of a nation, a people, and a promise kept for 131 years.
With tributes from stakeholders, expert analyses, rare visuals, and evocative writing, the edition becomes more than print—it’s a hall of fame in ink.
This is not just another publication. It’s a timeless keepsake. A story retold with the passion it deserves.
Also read: Femi Otedola’s leadership shakes First Bank: Folake Ani-Mumuney asked to resign
FirstBank: 131 Years of Creative Excellence will be available next week at leading newsstands and select outlets.
Source: Read more at tvcnews.tv
