Yetunde Ayeni-Babaeko, the wife of an exceptional media guru and brand colossus, Steve Babaeko, has revealed that she had never doubted that her husband’s company, X3M Ideas, will become one of the best digital advertising agencies in Nigeria.
She made this known recently on her social media handle after the company celebrated ten years of existence in the dynamic industry.
In the post, Yetunde, who is a leading contemporary Nigerian photographer and artist, eulogised her husband’s hardwork and the importance of having an amazing team.
“This is the story of when a dream plus hard work plus an amazing team becomes reality. Happy birthday #teamx3m. Today you turn 10 years old and I can’t even list all the amazing things you have done @x3mideasng .
“And it’s the amazing CEO @stevebabaeko who keeps pushing and reaching for greatness. Thank you to everyone who has always believed in him and in his team.
“I never doubted! I could not be more proud. ❤️ 💪 🎂 🍾😊” she wrote.
In June, 2022, the digital advertising agency rolled out the drums to celebrate an amazing decade of service to the Nigerian people and beyond, which won it, among several awards, a place in 2017 as one of Nigeria’s fastest growing communication agencies within a short time of opening its doors.
Steve resigned from 141 Worldwide (now Nitro 121) to set up the company ten years ago and today, X3M Ideas is among leading advertising agencies in Nigeria with presence in a number of African countries.