Two new AI-powered video editing tools that can be used to post content to Facebook or Instagram were introduced yesterday by Meta Platforms (META.O).

First, there’s Emu Video, which creates videos that last four seconds and requests a caption, picture, or image along with a description.

The other, called Emu Edit, enables users to edit or modify videos with text prompts more readily.

The new tools are an advancement of the parent model Emu that generates images in response to text prompts.

Emu underpins a generative AI technology and some AI image editing tools for Instagram that lets one take a photo and change its visual style or background.

Businesses and enterprises in the last one year have flocked to the nascent generative AI market for newer capabilities and refining business processes since the launch of OpenAI’s ChatGPT late last year.

The social media giant has been making rapid strides in the AI universe and has become one of its most significant focus point as it looks to compete with other giants such as Microsoft (MSFT.O), Alphabet’s Google (GOOGL.O) and Amazon (AMZN.O).