Pure Bliss, one of the leading biscuits brands from OK Foods, has unfolded plans to delight and reward its consumers in the second edition of its national consumer promotion – Pure Bliss Millionaire Promo, in which 60 millionaires will emerge in 60 days, with additional 30 million naira worth of airtime to be won.
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Speaking on behalf of the business head of OK Foods Limited, Murali Krishnan, during a media parley to unveil the Promo in Lagos emphasised the credibility & due diligence of the promo, stating that measures have been put in place to ensure fairness and transparency.
“We are once again initiating one of the largest give-back promotions in the biscuits category. We want to thank our consumers for their patronage over the years and assure them that the promotion will be managed with due diligence, fairness, and utmost credibility,” he said.
Brand manager, Chic Choc & Nutrisnax, Ok Foods Limited, Olayinka Johnson, disclosed that the ‘Pure Bliss 60 Millionaires in 60 days’ Promo is a great way to reward the consumers in line with the Pure Bliss brand promise – ‘Light Up Your Day.’
“The Pure Bliss 60 Millionaires In 60 Days Promo is a great initiative at this time because consumers get to enjoy their favourite Pure Bliss Cookies & Wafers, while winning big,” Johnson said.
In her remarks during the parley, the brand manager of Pure Bliss, Oluwabukola Yusuph, revealed that over 300,000 winners are to be rewarded with airtime beyond the 60 lucky consumers that will be rewarded with N60 million cash prize – N1 million each.
Explaining the mechanics of participating in the promo, Yusuph stated that consumers are expected to buy any Millionaire Promo pack of Pure Bliss Milk Cookies, Milk Cream Wafers, Choco Cookies & Chocolate Cream Wafers, look inside the pack for a 7-digit alphanumeric code.
“We believe the Pure Bliss Millionaire Promo will truly create delight for our consumers, especially in these times. As part of our values, it is important that we stay true to the brand’s promise of uplifting consumers’ moods. In addition to producing delicious, indulgent biscuits and wafers enjoyed by our consumers, this promotion is one of the ways through which we can bring our brand promise to life,” she said.
Endorsing the promo, the senior legal officer, Lagos State Lotteries and Gaming Authority, Kemi Adebiyi, noted that the promotion has fulfilled the mandate required by the regulatory authority, which is to ensure that the promotion is registered and regulated. She promised that the agency would play its role in ensuring that the selection process is transparent. She commended OK Foods for introducing the promotion to reward consumers at this time.
Also, speaking during the parley, the head, Lagos Office, Federal Competition and Consumer Protection Commission (FCCPC), Susie Onwuka, confirmed that the promotion has passed through regulatory approvals, urging consumers to participate.
In his remarks, assistant chief administrative officer, National Lottery Regulatory Commission, Niyi Adeleke, explained that the consumer promotion embarked upon by Pure Bliss enjoys regulatory approval, noting that the agency would be available to ensure that all promises made are kept.
Quadri Olaitan is a journalist and contributor to Freelanews.com, covering news, public affairs, and human-interest stories.
