The Culture Intelligence (Ci) company at RED | For Africa has released a new report titled, ‘15 (and a half) trends that will drive the culture in Nigeria this year’ – a documentation of the important sectors, issues, and interests that determine actions and drive conversations in Nigeria in 2020.
Published in partnership with Y!/YNaija.com and syndicated across platforms, the report explores patterns and influences in government, business, fashion, technology, television, and other industries to predict outcomes and trends in Nigeria.
Some of the trends identified in the report include the continued investment in the tech community despite teething challenges, the continued expansion of Nigerian film industry, the hard-to-read real estate boom, improved interest in reality television, consistent growth of betting companies and the urgent effects of bloodless urbanisation on the poor.
In a statement, Isime Esene, the Chief Intelligence Officer at RED | For Africa said: “With the constant change in consumer interests, tastes, and lifestyles, we provide useful, data-backed insights on what fuels these multi-sectoral changes and what to expect from them in the future.
“This report, which is one of many to be undertaken by Ci, explores the critical factors that drive Nigerian cultural and consumer behaviour in the immediate term, translating into economic, political, and social outcomes over the next year.”
Culture Intelligence’s (Ci) research methodology is woven from five key elements: random sampling surveys, meta-analysis of existing quantitative data, our proprietary focus group model, data points from RED’s media products (television, web, and social), and The Resonance Test filtered via a curated panel of producers and editors.
Its methodology prioritises insight and context in a time of abundant and confusing data points that often paralyse executives and decision makers. Ci’s work focuses on identifying, amplifying, and systematising the insights that matter.
Click HERE to see list ‘15 (and a half) trends that will drive the culture in Nigeria this year’.
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