‘Down on all figures’ Ad colossus reports revenue decline, hopeful
Omnicom, the advertising colossus, has reported 23% decline in its organic revenue amid the impact of the global Covid-19 pandemic. ...
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Tag: Advertising
‘Setting creative agenda’ Lanre Adisa takes on newly elected AAAN president in virtual chat
The Association of Advertising Agencies of Nigeria (AAAN), in conjunction with Lagos Advertisement Ideas festival (LAIF) recently organised a webinar ...
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‘ADvancing together’ Steve Babaeko campaigns for AAAN president (Video)
The Chief Executive Officer, who also doubles as the Chief Creative Officer of X3M Ideas, Steve Babaeko, has thrown his ...
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‘Incentivising’ WeChat’s livestream update is a gamechanger
Livestreaming in China has exploded in recent years with more than 200 Chinese platforms boasting the feature. As China's most ...
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‘Fighting COVID-19’ Coca-Cola partners livestream app to raise money
Coca-Cola has formed a partnership with BeApp, an interactive live music streaming platform, for its Coke Studio Sessions. The soft ...
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‘AWARD Awards’ DDB Group wins big, crowned Agency of the Year (Full List)
The winners of the 41st annual AWARD Awards announced at a live-streamed virtual event: DDB Group New Zealand is Agency of ...
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Coronavirus: Nigeria to redefine audience measurement in advertising
Nigeria says it is ready to redefine audience measurement in advertising to meet global standards for a robust creative industry ...
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UK ad exports hit £7.9bn in 2019 as uncertain 2020 looms
Britain’s advertising industry is entering a period of unprecedented uncertainty in rude health, according to the latest analysis by the ...
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From marketing mix to marketing effect modelling
With the end of cookie-based user journey tracking looming on the horizon, interest in marketing theory and methods from the ...
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