TECNO Mobile has been named “Most Preferred Smartphone Mobile Brand of the Year” at the 2025 Africa Beacon of ICT Leadership Awards, recognizing its market dominance and tailored innovations for Nigerian users

TECNO Mobile, a leading global smartphone brand, has been honored with the prestigious “Most Preferred Smartphone Mobile Brand of the Year” award at the 2025 Africa Beacon of ICT (BoICT) Merit and Leadership Awards. The ceremony was held recently in Lagos.

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This recognition celebrates TECNO’s continued dominance in Nigeria’s smartphone market, a testament to the brand’s consistent delivery of innovative mobile technology specifically tailored to the diverse lifestyles and aspirations of its users.

Over the years, TECNO has gained significant traction by launching feature-rich, competitively priced smartphones designed specifically for emerging markets.

Its flagship series, including PHANTOM, CAMON, SPARK, and POVA, have successfully catered to a wide array of segments, from camera enthusiasts and creatives to avid gamers and everyday users.

To be named the most preferred smartphone brand by Leadership is truly an honour. This award belongs to our users who continue to trust us. At TECNO, we stop at nothing to ensure that every product combines cutting-edge technology, intelligent design, and real-world value.

Chidi Okonkwo, General Manager, Transsion Holdings Nigeria, expressed gratitude for the accolade. “To be named the most preferred smartphone brand by Leadership is truly an honour. This award belongs to our users who continue to trust us. At TECNO, we stop at nothing to ensure that every product combines cutting-edge technology, intelligent design, and real-world value,” he stated.

The BoICT Awards, organized by Nigeria Communications Week Media Limited, recognize the contributions of leading individuals and organizations driving digital transformation and excellence within Africa’s ICT ecosystem.

Ken Nwogbo, Founder and Editor-in-Chief of Nigeria Communications Week, highlighted that the awards are designed “not only to recognize achievements of leading organisations in the ICT industry, but to also encourage ongoing innovation that will be beneficial to the nation at large.”

As TECNO continues its trajectory of innovation and expansion, it remains dedicated to inspiring forward-looking individuals and enabling them to pursue their best selves and brightest futures through intelligent technology.

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The company has diversified its product portfolio to include a full range of AI-powered products, such as smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home technology—all built on the brand’s guiding philosophy to “Stop At Nothing.”