UBA Business Series empowers African entrepreneurs through a content marketing forum focused on strategy, storytelling, and digital growth
UBA Business Series is set to deliver another impactful edition of its quarterly knowledge-sharing event, as Africa’s Global Bank, United Bank for Africa (UBA) Plc, prepares to host the final session of 2025 themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing.”
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Scheduled for Thursday, November 6, 2025, at the UBA Head Office in Marina, Lagos, the event underscores the bank’s steadfast commitment to empowering entrepreneurs and small business owners with practical tools and insights to navigate today’s highly competitive digital economy.
The UBA Business Series has become a flagship knowledge initiative designed to equip business owners with actionable strategies for growth, and this edition will focus on leveraging digital storytelling, social media, and analytics to convert audiences into loyal customers.
The event will feature top digital influencers and creators, including Elozonam Ogbolu, Dr. Chinonso Egemba (Aproko Doctor), Catherine Kamau, Nasiru Lawal (Nasboi), and Enioluwa Adeoluwa, who will share their personal journeys on building influence and sustainable online communities across Africa.
Participants will gain valuable, experience-backed insights on crafting compelling content that drives engagement, enhances customer trust, and delivers measurable business outcomes.
The interactive session will also include a live question-and-answer segment for in-person and virtual attendees. Interested participants can register via https://on.ubagroup.com/BSQ3Press.
Speaking ahead of the event, Shamsideen Fashola, UBA’s Group Head, Retail and Digital Banking, highlighted the transformative power of content in the modern economy.
“Content is the new oil, and at UBA, we recognise content creation and digital influence as vital pillars of Nigeria’s and Africa’s economic future,” he said.
Alero Ladipo, UBA’s Group Head, Marketing and Corporate Communications, reinforced the bank’s commitment to fostering knowledge-driven growth.
“At UBA, we believe in the power of storytelling to influence hearts and minds. This initiative is part of our strategy to champion creativity, innovation, and enterprise across the continent,” she noted.
Open to entrepreneurs, professionals, and content creators across Africa and beyond, the UBA Business Series continues to serve as a platform for nurturing creativity, promoting business excellence, and driving digital inclusion.
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With operations spanning 20 African countries and key global financial centres including the UK, USA, France, and the UAE, UBA remains a leading force in financial inclusion, innovation, and entrepreneurship support—empowering millions to achieve sustainable success in the digital age.
Quadri Olaitan is a journalist and contributor to Freelanews.com, covering news, public affairs, and human-interest stories.
