The World Marketing Council will sign its historic charter in Sri Lanka this September, uniting over 40 countries under one global marketing mission

World Marketing Council is set to enter a transformative era as it prepares to formalize its mission during the World Marketing Forum in Sri Lanka this September.

Also read: ADVAN CMO Forum 2025 to empower Nigerian marketing leaders with AI, governance tools

This groundbreaking event will mark the official signing of the Council’s charter—ratifying a unified vision to elevate marketing professionals globally.

Formed through collaboration between the African Marketing Confederation (AMC), the European Marketing Confederation, and the Asia Marketing Federation, the Council now represents over 40 countries and millions of marketers.

At its core, the World Marketing Council aims to build global bridges across marketing communities, fostering collaboration, innovation, and ethical standards.

Its upcoming activities promise to reshape the global marketing landscape, including:

Launching a Global Marketing Channel for insights, research, and best practices
Introducing a Worldwide Marketer of the Year award
Expanding international certification and education programs
Aligning with global standards such as ISO for credibility and trust

Additionally, the Council has proposed May 27 as World Marketing Day, honoring Philip Kotler, the father of modern marketing, and celebrating the profession’s legacy.

AMC President Helen McIntee affirmed the Council’s inclusive mission:

“Our vision is to empower marketers everywhere, ensuring Africa’s voice is not just heard, but shapes the global narrative.”

Backed by a diverse leadership team including President Professor Syed Ferhat Anwar and VPs Helen McIntee and Ralf Strauss, the Council is committed to turning ambition into action.

Looking ahead, the Council also plans the first Africa-Asia-Europe World Marketing Conference in 2026—set to spotlight Africa’s marketing leadership on a global stage.