The AdNews Agency Of The Year Award 2023 winners have been revealed.
The awards, with Samsung Ads as presenting partner, were judged by senior marketers and CMOs from across Australia. Read their insights into this year’s submissions here.
The winners, announced at a long lunch ceremony at the Noble Dining Room, SCG:
AdNews Agency of the Year (selected by AdNews) – Sponsored by Samsung Ads
Winner: Howatson+Company
Creative Agency of the Year – Sponsored by TripleLift
The winner: Howatson+Company
Finalists: BMF; The Monkeys, part of Accenture Song; Thinkerbell.
Media Agency of the Year – Sponsored by PubMatic
Winner: This Is Flow
Finalists: Kaimera; Match & Wood (Melbourne); OMD Australia.
Independent Agency of the Year – Sponsored by nexxen
Winner: Howatson+Company
Finalists: Akcelo; Kaimera; Thinkerbell; This Is Flow.
Small Agency of the Year (Headcount under 25)
Winner: Next&Co
Finalists: Bursty Company; Paper Moose; SICKDOGWOLFMAN; Tiny Disco
Digital Agency of the Year
Winner: Sparro & Jack Nimble
Finalists: CHEP Network; WiredCo.
PR Agency of the Year
Winner: Thinkerbell
Finalists: Eleven; Herd MSL; Poem
Ad Campaign of the Year – Sponsored by Quantcast
Winner: Flipvertising. CHEP Network for Samsung Australia
Finalists: Overcooked Generosity. BMF for ALDI Australia; EXHIBIT A-i. Howatson+Company for Maurice Blackburn; Come and say G’day. M&C Saatchi Group for Tourism Australia; Off Season. BMF for Tourism Tasmania
Media Campaign of the Year
Winner: Flipvertising. CHEP Network for Samsung Australia
Finalists: Somat – The Final Step. Wavemaker for Henkel; NAB Home Loans – Helping Australians hunt down their dream home. Mindshare for NAB; LEGO City Goes NITRO! Initiative Australia for The LEGO Group.
Small Budget Media Campaign of the Year (Less than $500,000)- Sponsored by Audience360
Winner: Voice of the Sea by Innocean for Australian Marine Conservation Society
Finalists: 35+ Howatson+Company for Lord Nelson Brewery; Sauce of Origin. WiredCo. for Pizza Hut Australia; LEGO City goes NITRO! Initiative Australia for The LEGO Group
Social Media Campaign of the Year
Winner: I’m Dying Inside: A modern period drama for Modibodi via Howatson+Company
Finalists: Colgate – Sound of a Smile. Wavemaker for Colgate-Palmolive; Through Their Eyes, Maybelline. HERO for Maybelline New York; The Plastic Forecast. M&C Saatchi AU for the Minderoo Foundation; Paramount Pictures – SMILE. Wavemaker for Paramount Pictures Australia. Collaborating partner: Hello Social.
Best Use of Data in Campaign Planning – Sponsored by OMA
Winner: Winning the Game for Kayo Sport. Mindshare for Streamotion
Finalists: Quick Service Media. Vistar Media and Hearts & Science for Mad Mex; Tonight, I’ll Be Streaming… Wavemaker for Paramount+; Flipvertising. CHEP Network for Samsung Australia; AAMI Crash Index. OMD & Ogilvy for Suncorp Group
Best Use of Content – Sponsored by SEVEN
Winner: The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu
Finalists: Through Their Eyes, Maybelline. HERO for Maybelline New York; Un-Australia. The Monkeys, part of Accenture Song, for Meat & Livestock Australia; Nedd’s Record Run. Bursty Company for Mobilise x Nedd Brockmann
Brand Partnership Award
Winner: She’s Electric. Innocean for Hyundai
Finalists: AAMI Grand Clanger Rescue. OMD and Seven for AAMI; Alienware; Leveling the playing field in gaming. EssenceMediacom Australia for Dell ANZ; Macca’s Footy. I’m lovin’ it. OMD for McDonald’s; LEGO City goes NITRO! Initiative Australia for The LEGO Group
Social Responsibility/Pro Bono Award
Winner: Through Their Eyes, Maybelline. HERO for Maybelline New York
Finalists: Public Kindness Announcements. Wavemaker for Kindness Factory; EXHIBIT A-i. Howatson+Company for Maurice Blackburn; Nedd’s Record Run. Bursty Company for Mobilise; The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu.
Diversity Award
Winner: Show Up For IWD. Innocean
Finalists: Diversity’s Blind Spot. GroupM; Open House. M&C Saatchi Group.
The Game Changer Award – Sponsored by Amazon Ads
Winner: The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu
Finalists: Digital Sustainability Initiative. GroupM; Through Their Eyes, Maybelline. HERO for Maybelline New York
Best use of AI – NEW- Sponsored by Integral Ad Science
Winner: EXHIBIT A-i. Howatson+Company for Maurice Blackburn
Finalist: Never Done Evolving. AKQA
Employer of the Year (headcount over 75) – Sponsored by Samsung Ads
Winner: Howatson+Company
Finalists: BMF; Initiative Australia; Spark Foundry; Sparro & Jack Nimble.
Employer of the Year (headcount under 75) – Sponsored by Samsung Ads
Winner: The Media Store
Finalists: Equality Media + Marketing; Example; Half Dome; WiredCo.
Marketing Team of the Year – Sponsored by Boomtown
Winner: Salvos Stores
Finalists: Bonds; Cashrewards; Tourism Australia.
The AdNews Effectiveness Award – Sponsored by Google
Winner: I’m Dying Inside. Howatson+Company for Modibodi
Finalists: Un-Australia. The Monkeys, part of Accenture Song, for Meat & Livestock Australia; OzHarvest ‘The behaviour change that stuck’. R/GA Australia for OzHarvest; The First Digital Nation. The Monkeys, part of Accenture Song, for the The Government of Tuvalu; Toyota Genuine Service – Odomilestones. Dentsu Creative for Toyota Motor Corporation Australia
Thank you to our sponsors for supporting this year’s event.
Presenting Partner – SAMSUNG Ads
Supporting Partners
Audience360
Boomtown
Integral Ad Science
Nexxen
OMA
PubMatic
Quantcast
SEVEN
Amazon Ads
TripleLift
Associate Partners
ExtremeReach
Vistar Media
Cartology
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