The city of Lagos, Nigeria came alive with live music performances, food, dance, art, Santa’s grotto, games and more as Rite Foods Limited, Nigeria’s leading manufacturer of Bigi carbonated soft drinks, Fearless energy drinks, Sosa fruit drinks and Rite/Bigi sausage rolls kick-started the December holiday for Lagosians and other consumers with its sponsorship of Eko Miami Colours of Life Festival which held at The Good Beach, Victoria Island, Lagos.
Eko Miami is a bold showcase of food, culture and live music. It is a quarterly beach festival designed to capture the rich traditions and culture of Lagos and the colourful and relaxed vibes of Miami, Florida, USA. Rite Foods Limited is the official beverage sponsor of the event which lasted from Thursday, December 15th through Saturday December 17th, 2022 in Lagos.
Biola Aransiola, Traditional Marketing Lead, Rite Foods Limited, said that the festival is in line with the company’s commitment to celebrating the rich cultural heritage and traditions of the people in communities and areas where it operates. Mr. Adegunwa also stated that the sponsorship provides a platform for the company to showcase its arrays of refreshing and colorful brands to Lagosians and other consumers, especially the youths who have come from far and wide to savor the rich traditions, colours and splendor of West-Africa’s most colorful city, Lagos.
“As a company, the culture and traditions of people and consumers in our host communities remain a top priority to us. Eko Miami is a colourful festival and our numerous colourful brands at Rite Foods Limited provide the required colours and refreshments that add to the fun and spice up the moments for consumers,” she said.
The 3-days event featured live music, DJ sets, food, music, dance, art, Santa’s grotto, games, karaoke, paint and sip, play, freebies, caricatures, beach ball and so much more refreshments created by Rite Foods Village of Colours. Thousands of Lagosians and consumers enjoyed the three days of undiluted fun with Rite Foods’ arrays of colourful brands that provided ultimate refreshment for every moment from day 1 which featured Ladies Time Out headlined by Teni The Entertainer to Day 2 with The Beach Jump Off with DJ Jimmy Jatt and Day 3 featured A Bad Affair with Falz. Youths and consumers were thrilled with the exciting and refreshing moments of the rite and colourful festival and beach life.
Rite Foods Ltd is a Truly World-Class and Proudly Nigerian Food and Beverage manufacturing company that is wholly consumer-centric. The company is poised to create activities and experiences to keep its consumers all over the country engaged and excited about its numerous brands and to keep them constantly delighted by enjoying and having fun the Rite way at all moments. Its array of colourful brands are produced with state-of-the-art infrastructure and up-to-the-minute technology in a world-class factory located in Ososa, Ogun State, Nigeria.
Quadri Olaitan is a journalist and contributor to Freelanews.com, covering news, public affairs, and human-interest stories.
