The veteran journalist, Otunba Femi Davies, has emerged the Most Relevant Media Personality of the Year at the just concluded maiden edition of The Freelanews Leadership & Entrepreneurship Awards, TheFLEA Awards, in Lagos. The awards, which was an initiative of Freelanews, a general news magazine, was held at Radisson Blu Hotel, Ikeja.
According to the founder of the awards, Victor Ojelabi, Otunba Davies’ selection was reached after a review of top media personalities in Nigeria and the Committee of TheFLEA found his track record inspirational.
“Not only that, the TFA also found the impact of his excellent and consistent practice most relevant to the future of the Nigeria’s media industry and thus, this award.
“He is well-sort after PR consultant, publicist and brand manager with an outstanding career that has spanned over two decades. Otunba Davies has helped major Nigerian and multinational brands and organisations take charge of their narratives and sailed through the storming waters of crisis communications.
“As an industry veteran, Otunba Davies has trained and groomed several proteges who have gone on to become major assets to the media industry. He is reckoned with as the king of soft sell with his imprint visible in the carrier practice of the hundreds of professionals who have passed through his mentorship programme or worked and served in one of his several major projects or business undertakings,” Ojelabi revealed.
Otunba Femi Davies is a journalist per excellence, brand communicator extra-ordinaire, movie producer, artiste manager, actor, entertainer and people builder who has made tremendous impact in the society through his work in the Nigerian media industry. He is also a Rotarian and Director at Dux FM, a fast growing radio broadcasting outfit.
On the need for TheFLEA awards, Ojelabi explained that the event was a child of necessity which arose from the thirst to encourage exceptional political leaders, hardworking entrepreneurs and intending ones especially in the country for spending their hard-earned funds in an unstable economy like ours, which is beset with multi-taxation, policy somersaults and lukewarmness on the part of government in protecting its citizens’ investments.
“We recognise that the government can’t do everything for us, especially in terms of flattening the unemployment curve. Hence, we came together and decided to encourage willing entrepreneurs making positive impacts in the lives of ordinary Nigerians despite the pandemic and other business threatening economy policies. And our criteria are very simple to attain; as a brand, you need to have a business making impacts in the lives of over 500 Nigerians with a projection of 10years, and as a public servant, your impacts in the lives of the citizens must be astounding and verifiable. Then you’re a candidate,” he explained.
Speaking further, the Freelanews boss said:
“And as you could see from the event, these individuals received a symbolic gift to remind them of what our collective futures hold because of what they do.
“The vision of TheFLEA Awards is to reduce the awards itself to a symbol of remembrance of what our collective future holds if they persist in their good works.”
TheFLEA Awards is an initiative of Freelanews and through its website, www.Freelanews.com, the newspaper strives every day to make the lives of readers better by keeping them informed and advocating on their behalf.
The awards event plans to hold annually in encouraging creative, wealthy and selfless Nigerians in the acts of making positive impacts in the lives of average Nigerians.
Ojelabi, the publisher of Freelanews, is an award winning and professionally trained mass communicator, who writes ruthlessly about pop culture, religion, politics and entertainment.
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