• About Us
    • Àtẹ́lẹwọ́ Podcast
  • Contact
  • Cookie Policy
  • Disclaimer
  • Privacy Policy
  • Sitemap
Freelanews
Advertisement
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events
No Result
View All Result
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events
No Result
View All Result
Freelanews
No Result
View All Result
Home Culture Events

Emmanuel Adediran Brand Handlers Summit keynote inspires growth

Quadri Olaitan by Quadri Olaitan
September 3, 2025
in Events
0
Emmanuel Adediran Brand Handlers Summit

Emmanuel Adediran Brand Handlers Summit keynote urges brands to embrace integrity, digital innovation, and talent to drive sustainable growth in Nigeria

Emmanuel Adediran Brand Handlers Summit keynote speech set the tone for a transformative conversation in Nigeria’s marketing industry.

Also read: Dashboard Innovations wins Digital Creative Agency of the Year

Speaking at the Brand Handlers Summit & Awards on August 29, 2025, in Lagos, the Business Unit Director and Digital Transformation Champion at mediaReach OMD Nigeria urged stakeholders to embrace integrity, innovation, and talent development to achieve sustainable brand growth.

“Nigeria stands at the threshold of becoming Africa’s growth epicenter,” Adediran declared, addressing brand custodians, industry leaders, and marketing professionals.

“To realize this potential, we must reset our approach focusing on value creation, collaboration, and a relentless commitment to both brands and consumers.”

Adediran praised the resilience of Nigerian brands navigating tough economic conditions and shifting consumer behaviors but warned that renewed trust and innovation are essential.

“Every brand that has weathered these challenging times deserves recognition. Yet, as we look ahead, we must address subdued consumer confidence, fragmented attention, and the urgent need for renewed trust.”

 

The keynote outlined eight actionable strategies for unlocking the next phase of brand growth in Nigeria:

  1. Integrity and Quality – Authenticity must be non-negotiable.
  2. Digital Transformation and AI – Leveraging technology for sharper insights and efficiency.
  3. Collaboration and ‘Co-opetition’ – Growing the pie through data sharing and joint innovation.
  4. Local Innovation – Solving uniquely Nigerian challenges for competitive advantage.
  5. Holistic Metrics – Moving beyond limited KPIs toward cultural equity and emotional connections.
  6. Brand x Performance Marketing – Integrating long-term brand-building with performance ROI.
  7. Sustainability – Making measurable eco-friendly and ethical commitments.
  8. Talent Development – Investing in the next generation of marketing professionals.

 

Adediran concluded with a powerful call to action: “True brand growth in Nigeria is no longer about choosing between brand or performance it’s about multiplying both.

The brands that thrive will be those who turn adversity into opportunity, championing purpose and people to shape the future of marketing excellence.”

Also read: The Voice Nigeria: FirstBank imprints in entertainment, youths development

The Emmanuel Adediran Brand Handlers Summit keynote has been hailed as a roadmap for Nigeria’s marketers to drive innovation, build trust, and create lasting impact.

Quadri Olaitan
Quadri Olaitan

Related Posts

West Africa economic integration
Events

WAES 2025: Foreign Affairs Minister Tuggar urges greater economic, regional integration in West Africa

by Peculiar Adirika
June 5, 2025
National Arts Theatre
Culture

Tinubu to inaugurate National Arts Theatre in Lagos on National Independence Day

by Peculiar Adirika
September 30, 2025
Realnews 13th Anniversary Lecture
Events

Realnews to celebrate 13th anniversary with major lecture on November 19

by Quadri Olaitan
October 7, 2025
Nigeria cancels Independence Day parade
Events

Nigeria cancels Independence Day parade for 65th anniversary

by Quadri Olaitan
September 29, 2025
IMG 20221125 WA0005 jpg
Events

Gospel artists to commemorate Sammy Okposo in Houston

by Quadri Olaitan
November 22, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

ADVERTISEMENT

Recent News

Expert businessman giving interview at a conference, surrounded by journalists with microphones, showcasing leadership and communication skills in the professional event.

Adebayo Adelabu unveils N700bn metering plan

October 28, 2025
Kwara Cancer

Kwara cancer screening boosts early detection drive

October 28, 2025
Nestoil

Nestoil placed under receivership over $1bn debt

October 28, 2025
Omoge Saida

Omoge Saida sparks Nigerian social media over leaked video

October 28, 2025

Search

  • Trending
  • Comments
  • Latest
Political persecution in Ogun State

Political persecution in Ogun State: Abiodun moves against Otunba Gbenga Daniel with demolition threats again

August 9, 2025
APC Second-Term Governors

APC: Second-term governors seeking immediate elective post to lose party leadership

October 15, 2025
April Wind Couture

April Wind Couture thrives in Nigeria’s tough economy with bold Ankara vision

September 12, 2025
Abdul-Muiz Olanrewaju Animashaun

Abdul-Muiz Olanrewaju Animashaun remembered with love

September 14, 2025
amoke

‘Meals by Amoke’ We serve traditional dishes in a modern way, Bukoye Fasola reveals

19
Image 2024 03 26 at 120645 AM jpeg

Charles Inojie, Ali Nuhu call on communities to #MakeWeHalla against domestic violence

11
Meran Primary Health Centre Lagos father Meran hospital

Lagos father shares heartbreaking experience at Meran Primary Health Centre (Photos)

4
fls2

‘Disarticulated system’ Gov’t confused about Nigerian education, expert laments

3
Expert businessman giving interview at a conference, surrounded by journalists with microphones, showcasing leadership and communication skills in the professional event.

Adebayo Adelabu unveils N700bn metering plan

October 28, 2025
Kwara Cancer

Kwara cancer screening boosts early detection drive

October 28, 2025
Nestoil

Nestoil placed under receivership over $1bn debt

October 28, 2025
Omoge Saida

Omoge Saida sparks Nigerian social media over leaked video

October 28, 2025
October 2025
SMTWTFS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Sep    
Freelanews

Freelanews is a Nigerian digital news platform that delivers timely, credible, and engaging stories across politics, business, entertainment, lifestyle, and the creative industry, with a strong focus on promoting innovation, integrity, and inclusivity in storytelling.

Hot!

Expert businessman giving interview at a conference, surrounded by journalists with microphones, showcasing leadership and communication skills in the professional event.

Adebayo Adelabu unveils N700bn metering plan

October 28, 2025
Kwara Cancer

Kwara cancer screening boosts early detection drive

October 28, 2025
No Result
View All Result
  • About Us
  • Contact
  • Advertisement
  • Sitemap

© 2025 Freelanews | by Iretura.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • News
    • Crime
  • Business
  • Brands
  • Banking
  • Opinion
  • Interview
  • Entertainment
  • Podcast
    • Àtẹ́lẹwọ́
  • Sports
  • Events

© 2025 Freelanews | by Iretura.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.