At its tenth Annual General Meeting (AGM), the Experiential Marketers Association of Nigeria (EXMAN) observed a change of guards as the Tunji Adeyinka-led Executive Committee of the association bowed out of service to make way for the newly elected leadership to steer its affairs for the next one year.

In what has been described as a milestone achievement in gender inclusivity in a subsector that is mostly dominated by men, Tolulope Medebem and Angela Makinwa, both women of sterling reputation in the industry were elected President and Vice President respectively.

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Tolulope 1 — *Tolulope Medebem, COO / Lead Consultant at Aster Integrated Marketing Limited*

As President- the first female President of the association, Medebem brings her expertise and wealth of experience as the Chief Executive Officer for AsterIML to bare. Industry observers believe that her previous positions within the association in the past few years where she rose to be one the association’s first female vice president as well will be instrumental in her steering the association effectively.

With close to two decades of experience in marketing communications, Tolulope has played a pivotal role in shaping the landscape of experiential marketing, event management, brand management, and marketing in Nigeria. Her expertise and skills have contributed to the success of numerous high-profile campaigns on behalf of prominent clients.

As the newly elected President of EXMAN, Tolulope is expected to drive the association forward, championing the interests of experiential marketers in Nigeria and promoting excellence and innovation in the field.

Angela Makinwa, Director of Client Engagement, Strategy & Creative at EXP Marketing Nigeria, also occupies a principal position in the association as Vice President.

Angela is yet another Amazon that is leaving her marks in the industry. Angela has been described by colleagues in the subsector as an experienced professional with a demonstrated history of working in the marketing and advertising industry. It is not in doubt that she will being all these to bare in ensuring the success of the new administration.

She holds a BSC in Mass Communication and MPIA in Public and International Affairs from the University Of Lagos State.

Olurotimi Rhodes has been described as a professional’s professional. Elected as the General Secretary of the association, Rhodes is the Business Optimization Director at iD8 Limited. He is an advertising practitioner with several years of success in advertising and corporate communications with experience spanning across several agencies.

He served at different times as the publicity and general secretary of the EXMAN. He also brings to the Executive Committee a wealth of experience expected to propel the association forward.

He holds a Master’s Degree from the Rome Business School. His candor, versatility, and skill set as helped carved a niche for him in building camaraderie and team spirit with every project team that he takes up.

Young, savvy, versatile, effective, and competent are some words that describe Olayiwola Jegede, Managing Director of IMinnd Experience. He was also elected into the Executive Committee as the association’s Publicity Secretary. He is a result-oriented individual with skills in Business Strategy, Microsoft Office, Customer Service, and the rest. He holds an MBA, Marketing in Master of Business Administration from the University of Lagos.

Finally but certainly not least, is Ndanusa Amihere, Business Development Director of TownCriers Limited, as Financial Secretary. He is skilled in Project Management, Marketing Communications, Marketing Strategy, Brand management, digital marketing, and integrated marketing.

Ndanusa holds a Bachelor of Arts (BA) from the University of Ilorin, Kwara State.

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