Ogilvy Africa and Brands on a Mission have joined forces to transform how brands deliver measurable social impact across sub-Saharan Africa through behaviour change
Ogilvy Africa social impact oartnership has taken shape with a new agreement between the Ogilvy Africa Network and social impact consultancy Brands on a Mission.
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The alliance aims to revolutionize how brands across sub-Saharan Africa design, measure, and deliver social impact.
This strategic partnership combines Ogilvy Africa’s brand-building expertise and deep consumer insight with Brands on a Mission’s technical leadership in behaviour change, social norms marketing, and public-private collaboration.
“Together, we wish to see a world where brands make an impact on their societies and win in the market,” said Vikas Mehta, Regional CEO of Ogilvy Africa.
“We’re embedding social impact into the core of business, not its fringes.”
The Ogilvy Africa social impact partnership formalizes a working relationship that has already yielded success on multiple campaigns.
Now, through an open architecture model, both organizations will co-develop proprietary tools to help brands align business objectives with measurable social outcomes.
This includes new behaviour change blueprints, impact measurement frameworks, and implementation toolkits—resources that will help brands address pressing issues in health, education, economic empowerment, and sustainability.
Dr. Myriam Sidibe, Chief Mission Officer at Brands on a Mission, emphasized the influence of marketing when aligned with purpose.
“Brands have tremendous potential to drive behaviour change at scale. Our collaboration with Ogilvy Africa helps create interventions that resonate with local communities.”
A unique feature of the partnership is its focus on underserved countries within sub-Saharan Africa, where brands often face the dual challenge of meeting commercial goals while addressing complex social needs.
Beyond frameworks, the two organizations are co-developing a proprietary platform to measure the ROI of brand-led impact, creating what they hope will become an industry benchmark for evaluating social value creation.
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This collaboration marks a new era in purposeful branding across the continent—one where companies are not only expected to sell, but to serve.
Source: Read more at vanguardngr.com
