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Home Business & Finance Business Sustainability

Kola Karim’s Shoreline Group, Accor seal $300m deal for Nigeria’s first national hotel platform

Victory Emmanuel by Victory Emmanuel
May 12, 2026
in Sustainability
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Nigeria hotel platform deal between Shoreline Group and Accor targets 10 hotels, 1,200 rooms and 1,000 jobs by 2030

Shoreline Group has signed a letter of intent with Accor to establish Nigeria’s first national hotel platform in a major investment expected to reshape the country’s hospitality sector.

Also read: Dr Awele Elumelu appointed Transcorp Hotels Chair

The agreement was signed during the Africa Forward Summit held in Nairobi, Kenya, and jointly hosted by the governments of Kenya and France.

The ambitious Nigeria hotel platform project will involve an estimated $300m investment from Shoreline Group and leverage Accor’s international hospitality expertise and brand portfolio.

Under the partnership, the companies plan to develop a network of 10 hotels across eight Nigerian cities with more than 1,200 rooms by 2030.

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The planned properties will span midscale to luxury categories, targeting a broad range of travellers while supporting the growth of Nigeria’s tourism and business hospitality sectors.

The project will also include the establishment of a hospitality training academy aimed at developing local talent and strengthening professional capacity within the industry.

Organisers said the initiative is expected to create approximately 1,000 direct jobs.

Chairman and Chief Executive Officer of Accor, Sébastien Bazin, described the partnership as a strategic investment in Nigeria’s future.

“We are thrilled to partner with Shoreline Group to unlock the immense potential of Nigeria’s hospitality sector,” Bazin said.

“By combining Shoreline’s deep understanding of the local market with Accor’s global expertise and diverse brand portfolio, we are poised to create an unparalleled hospitality offering that will set new benchmarks for quality and service.”

Bazin added that the proposed hospitality academy formed a critical part of Accor’s long-term commitment to Nigeria and West Africa.

According to him, the academy will support talent development for the Shoreline hotel portfolio while positioning Accor as a leading employer and hospitality educator in the region.

Chairman of Shoreline Group, Kola Karim, said the collaboration aligned with the company’s strategy of developing institutional-quality infrastructure projects across Africa.

Karim noted that hospitality infrastructure was becoming increasingly important for investment flows and economic development, particularly in Nigeria where quality hotel supply remains limited.

“This partnership is central to Shoreline’s strategy of building institutional-quality infrastructure platforms across Africa,” Karim stated.

He added that the academy would play a crucial role in building local capacity and maintaining international hospitality standards.

Karim further explained that the investment complements Shoreline’s wider interests in energy, infrastructure and industrial development.

Also read: Iwobi clarifies viral hotel video before World Cup clash

“We view hospitality as a natural extension: real infrastructure supporting economic activity, local capability, and national growth,” he said.

Victory Emmanuel
Victory Emmanuel

Victory Emmanuel is a journalist and contributor to Freelanews.com, covering news, business, and public affairs.

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