UBA Business Series unites Africa’s top digital entrepreneurs who highlight authenticity, consistency, and passion as key drivers of online success.
UBA Business Series once again served as a platform for creative and business excellence as Africa’s Global Bank, United Bank for Africa (UBA) Plc, hosted another inspiring edition focused on digital entrepreneurship and community building.
Also read: UBA Business Series empowers African entrepreneurs with digital strategy
The latest session, themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” was held on Thursday at the Tony Elumelu Amphitheatre in UBA House, Marina, Lagos.
Bringing together some of Africa’s most influential digital entrepreneurs and content creators, the session explored how authenticity, consistency, and passion remain the true game-changers in today’s dynamic digital landscape.
Welcoming participants, UBA’s Group Head, Digital Banking, Kayode Olubiyi, reaffirmed the bank’s commitment to empowering African entrepreneurs through continuous knowledge-sharing and capacity-building initiatives.
He noted that the quarterly UBA Business Series had become a key platform for innovation, practical learning, and brand growth across industries.
Delivering the keynote address, Dr Lampe Omoyele, Managing Director and CEO of Nitro 121, urged creators to focus on value, purpose, and agility rather than chasing fleeting trends. “You can create something out of what appears to be nothing,” he said, encouraging entrepreneurs to establish clear brand identities and maintain consistency in messaging.
The engaging panel session featured leading voices in the creative economy, including Elozonam Ogbolu, Chinonso Egemba (Aproko Doctor), Catherine Kamau, Nasiru Lawal (Nasboi), and moderator Enioluwa Adeoluwa.
Nasboi emphasised the importance of personal and professional growth. “For younger creators, prioritise growth,” he advised. “Once you become famous, you move at the people’s pace. Keep growing, and in time, recognition and rewards will follow.”
Elozonam highlighted the value of storytelling, noting that “brands must choose their ambassadors deliberately and collaborate over time to achieve meaningful returns.”
Aproko Doctor spoke about treating content creation as a business. “Without proper structure, you risk burnout,” he warned. “If you want longevity, build systems that sustain your creativity.”
For Kenyan actress and entrepreneur Catherine Kamau, staying grounded is vital. “Social media can be an illusion. Remember the real people who keep you centred; fame fades, but your family and community remain.”
Collectively, the speakers underscored that originality, integrity, and personal branding matter far more than financial gain. They encouraged upcoming creators to find their niche and cultivate purpose-driven influence.
In her closing remarks, UBA’s Group Head, Marketing and Corporate Communications, Alero Ladipo, praised the panellists for sharing such practical insights, adding that the UBA Business Series continues to “impact not just individual entrepreneurs, but entire economies.”
Also read: UBA Business Series highlights strategies for sustainable business growth
With operations spanning 20 African countries and offices in the UK, US, France, and the UAE, UBA remains a leading force in promoting financial inclusion, innovation, and entrepreneurial growth across the continent.
Source: Read more at thesun.ng
Ibrahim Onipede is a journalist and contributor to Freelanews.com, covering news, public affairs, and human-interest stories.
