World Breastfeeding Week 2025 prompts WHO and UNICEF to urge nations to invest in stronger health systems that support mothers and improve exclusive breastfeeding rates

World Breastfeeding Week 2025 has prompted a resounding call from the World Health Organization (WHO) and UNICEF for urgent investment in health systems that prioritize the needs of breastfeeding mothers and their babies.

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Marked annually from August 1 to 7, the week emphasizes breastfeeding as one of the most powerful tools to ensure infant health, development, and survival.

In a joint statement released on Monday, WHO Director-General Dr. Tedros Ghebreyesus and UNICEF Executive Director Catherine Russell described breast milk as a baby’s “first vaccine”, offering critical protection against illnesses like diarrhoea and pneumonia.

Despite its unmatched benefits, global exclusive breastfeeding rates remain at 48%, far below the 2030 World Health Assembly goal of 60%.

The agencies blame this on weak healthcare systems, insufficient training for providers, and a lack of consistent postpartum support.

“Only 20% of countries include infant and young child feeding in the training of doctors and nurses,” they said, noting that many mothers leave hospitals without proper breastfeeding guidance.

The theme for this year, “Prioritise breastfeeding: Create sustainable support systems,” underscores the urgent need for policy changes. WHO and UNICEF are urging governments to:

Increase funding for maternal and newborn care
Integrate breastfeeding counselling into routine health services
Strengthen community health systems to support mothers for at least two years
Enforce the International Code of Marketing of Breast-milk Substitutes

They also emphasized the powerful return on investment, noting that every $1 spent yields $35 in long-term benefits.

“This is not just a health issue. It’s a moral and economic imperative,” the statement concluded.

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As World Breastfeeding Week 2025 continues, the spotlight is now firmly on global leaders to act decisively and sustainably for the health of the next generation.